meta_pixel
Tapesearch Logo
Log in
Boss Files with Poppy Harlow

WW's Mindy Grossman: Transforming Weight Watchers

Boss Files with Poppy Harlow

CNN

Business, Entrepreneurship

4.6538 Ratings

🗓️ 29 April 2019

⏱️ 58 minutes

🧾️ Download transcript

Summary

Mindy Grossman, President and CEO of WW, formerly known as Weight Watchers, is focusing is leading the turnaround of the weight loss company into a wellness brand. She opens up about her leadership journey, using big data to better understand consumers, and Oprah Winfrey's impact. Produced by Haley Draznin, CNN.To learn more about how CNN protects listener privacy, visit cnn.com/privacy Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

In this episode of Boss Files, if you survey people today, 100,000 people and said, do you want to lead a healthier life?

0:07.8

Pretty much they're all going to say yes.

0:09.5

If you then ask, well, what's the first thing you think you need to do?

0:14.5

75% plus will say lose weight or eat healthier.

0:19.3

But what we're trying to do is build an ecosystem of wellness for people.

0:25.2

So nutrition, activity, mindset, motivation, community, and support.

0:32.2

Mindy Grossman, she's president and CEO of WW,

0:36.2

the newly rebranded Weight Watchers, and she's leading a

0:39.6

Herculian turnaround of the more than 50-year-old brand with nearly 5 million subscribers,

0:45.7

turning the focus away from weight loss and on to wellness.

0:50.1

A self-described transformer, she's helped turn around big brands as the former CEO of Home Shopping Network.

0:56.9

And she's had big roles at Nike and Ralph Lauren.

1:00.7

But WW stock has seen a sharp decline since the start of the year as new diet trends become more popular.

1:07.2

What did the keto diet do, do you guys?

1:09.5

Look, do you blame that for a big part of the challenge?

1:12.4

I don't blame anyone for anything.

1:14.6

You got to take responsibility for yourself.

1:17.0

What happens if weight loss becomes in vogue again?

1:20.3

This is not a matter of something being in vogue or not in vogue.

1:24.6

This literally today is a matter of a global crisis in obesity. We are the biggest

1:34.0

proponents of body positivity in the world. Plus, the most important piece of data she says

1:39.8

they get from consumers and why she calls herself an intrapreneur.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from CNN, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of CNN and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.