🧾 “wtf is that?” — Say Hello to Tariff Fees. Costco’s 1st beer dupe. Return of the Mascots.

The Best One Yet

Nick & Jack Studios

News, Business

4.7 • 9.5K Ratings

🗓️ 21 April 2025

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You’re about to see “Tariff Fee” on your receipts… But the phrasing is about to get political.

Companies are embracing mascots again … Jake From State Farm just beat the Kardashians.

Costco’s one weakness? It’s never successfully sold a Kirkland beer… until now.

Plus, we’ve got Duolingo’s CEO on tomorrow’s pod… and he’s announcing something big.

$COST $MCD $DUO $SPY

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… the Super Soaker 🔫

Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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Transcript

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0:00.0	This is Nick. This is Jack. Welcome back. It is Monday, April 21st. And today's pod is the best one yet. This is a T-boy. The top three pop business news stories you need to know today. Yeti's big update. On tomorrow's show, we're going to pause our regular programming for a very good reason. Because we interviewed the CEO of the trendiest tech company in America.
0:23.5	This is the coolest brand across every single border we could find, baby.
0:28.3	And get this, the CEO we interviewed, he's announcing a new product on our show tomorrow.
0:33.3	You got to tune into tomorrow's pod.
0:34.9	It's going to be the best one yet.
0:36.0	But in the meantime, Jack, we got a T-Boy today.
0:38.3	What are our three stories for today's showman?
0:40.2	For our first story, there's a new fee you're about to see.
0:44.5	Prepare for the tariff fee.
0:46.7	But we predict you will see two names for the tariff fee.
0:50.0	One is the Trump fee and the other is the Patriot fee. For our second story, Costco's one weakness, it's never successfully sold a Kirkland beer.
0:59.9	But one Oregon microbrewery is slapping Costco on their cans, and we'll tell you why.
1:05.3	And for our third and final story, there's a new marketing trend taking over American companies, corporate mascots.
1:12.6	Because Jake from State Farm will do one thing that Kardashian sisters won't. But Yeties,
1:18.5	before we hit that wonderful mix of stories. What a mix. New stories. Love the mix, Jack.
1:24.4	As we mentioned, we're dropping a CEO interview for tomorrow's pod.
1:28.2	And Basties, this company has so much buzz right now. Its name crosses borders. Literally.
1:34.5	Only problem? The mascot is more famous than the CEO. Because tomorrow, we are interviewing Luis
1:40.7	Von On, the CEO and co-founder of Duolingo on this show.
1:45.1	It's a big deal.
1:45.9	Huge deal.
1:46.3	Duolingo CEOs announcing their next product tomorrow on the best one.
	...

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