A lot of different ways most people can go, but you've got to get them to see that vision

of their business so that you can then create the brand on top of it, because if they don't

start seeing themselves as their business as a separate identity, especially if they're

branding themselves, they get lost in their emotions, not their customs emotions, which

is what they've got to connect with.

So it sounds to me like the brand from your perspective is largely driven by the who.

It's like probably the biggest part of your brand is who are you helping.

You are best equipped to help those who are just like you were.

It's like pick the U 10 years ago, and that's your ideal customer.

And that could be basically your brand.

Books, artificial intelligence, chat, GPT, holy crap, lots is going to be discussed in

this episode of The Onyx and Osho.

Welcome.

Listen, my brand has saved me in some very, very dire situations.

And so I'm a big believer of the need to build a brand.

I don't care if you own a laundry mat down the street or if you own a e-commerce store

selling trinkets, brand is important.

And I think today more than ever before.

So in my entrepreneurial journey now, I'm over 20 years in.

I believe more today in branding and brand than I did 10 years ago.

And I am so glad that I invested in building my brand all this time.

Even though none of my friends were direct marketers don't typically build a brand.

...