4.9 • 1K Ratings
🗓️ 8 February 2023
⏱️ 55 minutes
🔗️ Recording | iTunes | RSS
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0:00.0 | different ways most people can go, but you've got to get them to see that vision of their business |
0:05.5 | so that you can then create the brand on top of it. Because if they don't start seeing themselves |
0:10.2 | as their business as a separate identity, especially if they're branding themselves, |
0:14.8 | they get lost in their, their emotions, not their customs emotions, which is what they've got to |
0:18.9 | connect with. So it sounds to me like the brand from your perspective is largely driven by the who. |
0:25.5 | It's it's like probably the biggest part of your brand is who are you helping. You are best |
0:31.7 | equipped to help those who are just like you were. It's like pick the you 10 years ago and that's |
0:38.6 | your ideal customer and that could be basically a brand. Brand books, artificial intelligence, |
0:54.2 | chat GPT, holy crap. Lots is going to be discussed in this episode of The Onix and I'll show |
0:59.2 | welcome. Listen, my brand has saved me in some very, very dire situations. And so I'm a big |
1:09.2 | believer of the need to build a brand. I don't care if you own a laundry mat down the street or if you |
1:16.0 | own a e-commerce store selling trickets. Brand is important. And I think today more than ever before. |
1:23.6 | So in my entrepreneur journey now, I'm over 20 years in. I believe more today in branding and |
1:29.0 | brand than I did 10 years ago. And I am so glad that I invested in building my brand all this time, |
1:35.8 | even though none of my friends were direct marketers don't typically build a brand. We're all about |
1:40.4 | dollar in two dollars out dollar in two dollars out. I always kind of took a minute to build my |
1:46.4 | brand and I'll tell you that I've been in some murky waters and my brand pulls me out of it. |
1:51.7 | My brand and my name and the recognition pulls me out of it. Today we have with us a branding |
1:56.4 | expert. But it's a little bit more unique and fun than that. So she has been teaching and guiding |
2:01.9 | businesses and her specialty and expertise is to help businesses build a brand. Now it also |
2:08.4 | happens to be she's actually a coach in one of our communities at learn, which is awesome. |
2:13.2 | And I wanted to bring her on today because something she's doing caught my attention. I'm a |
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