Every year around this time one of the largest entertainment events is held,

WrestleMania. However, this isn't just a wrestling show.

How it came about is a story of business consolidation, modern media, and Celebrity Culture.

Even if you aren't a fan of professional wrestling,

the story behind the business of WrestleMania is fascinating.

Learn more about WrestleMania on this episode of Everything Everywhere Daily. This episode is sponsored by Audible.com. My audiobook recommendation today is,

We promised you a great main event, an unauthorized W.W.E.

history by Bill Handstock.

W. W.E. is an extraordinary business success and an underappreciated pop culture

phenomenon, while W. W. W. W.Sored to prominence during the Hulk Hogan years,

as the snakes grew more and more extreme,

wrestlers face steroid scandals and assault allegations. The whole story is

here, good, bad, and ugly, from the heights of iconic cultural moments like

Russell Mania 3 to the arrival of global superstars like the Rock and John Cina.

We promised you a great main event is an exhaustive fun account of the McMahon family and

W.W.E's unprecedented rise.

You can get a free one month trial to Audible and two free audio books by going to

Audible Trial.com slash everything everywhere or by clicking on

the link in the show notes.

First I would like to wish everyone a happy WrestleMania.

This is the time of year when friends and family gather around the television to celebrate

body slams, dropkicks, and pile drivers.

...