Ep. 132 - What’s Up THIS WEEK==> EMAIL ADS now via Google Programmatic? 🦈 Giant SHARKS?

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 11 June 2024

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

What’s Up THIS WEEK?!? Host Jay Schwedelson gives you a quick rundown of the latest happenings in marketing and pop culture, including the growth of retail media networks, TikTok's efforts to appease US lawmakers, Google's quiet beta launch of programmatic ads in email newsletters, and Jay's thoughts on some films and shows currently streaming. ================================================================= Best Moments: (00:58) Retail media continues to explode, with Forrester predicti...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.3	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share
0:22.6	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.8	that is our every day. I'm Jay Schwettleson. Let's do this, not that.
0:40.1	We are here for what's up this week from Do This, Not That.
0:43.5	This is our super short episode where we break down what's going on this week in life and work and business and marketing.
0:50.1	And we still have our Ask Us Anything a little later on the weekend.
0:53.2	The end of the week are longer tips episode.
0:55.0	So thanks for checking it all out.
0:56.3	And what is going on this week?
0:59.0	Well, retail media continues to explode.
1:03.9	Forrester just came out and said that the retail media market will reach $85 billion by 2026. And I got to tell you, if I was starting out my
1:13.2	career today in the world of marketing, I would focus squarely on retail media. Now, if you
1:20.4	don't know what retail media is, retail media networks are retailer-owned advertising spaces
1:26.3	that allow marketers to purchase digital ads
1:30.4	powered by that respective retailers' first-party data.
1:33.9	So, a Walmart has one called Walmart Connect, and Target has Target, Rwandle, and Kroger,
1:38.9	and Instacart, and eBay and Wayfair Home Depot, Best Buy, Ulta.
1:42.6	They all have these retail media networks that are basically advertising companies.
1:47.1	And they're exploding because the targeting is awesome.
1:50.5	These are real shoppers and buyers.
	...

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