Would you drink whiskey made by Pabst?
Corner Office from Marketplace
Marketplace
4.8 • 545 Ratings
🗓️ 15 August 2019
⏱️ 15 minutes
🧾️ Download transcript
Summary
Pabst Brewing company is perhaps best known for Pabst Blue Ribbon or PBR, a beer the 175-year-old company has sold for over a century. But while the beer name and its signature blue ribbon label may have stayed pretty much the same for decades, the company itself hasn’t. Nearly two decades ago, the company nearly disappeared…then hipsters picked PBR as their signature drink and the company came roaring back. Today, general manager Matt Bruhn has been tasked with transforming Pabst from a beer company to a beverage company. And he’s starting with hard coffee and clear whiskey. Check out the taste test he did with Kai Ryssdal over at Marketplace.org.
Transcript
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| 0:00.0 | Hey everybody, it's Kai Rizdahl here with another episode of the Corner Office podcast for you. |
| 0:07.4 | This time I'm talking to Matt Brun. |
| 0:09.1 | He's the general manager at Pabst. |
| 0:11.5 | And while you can probably name the beverage for which that company is most famous, PBR, anyone, and can with the blue ribbon? |
| 0:18.8 | When the sun goes down and the heat rolls around, |
| 0:23.0 | that's the time I find |
| 0:24.6 | Got blue ribbon on my hat. |
| 0:26.6 | What are you? |
| 0:27.4 | That's blue ribbon. |
| 0:28.6 | What do you have? |
| 0:29.5 | When a wave is glides up to your place |
| 0:32.9 | with a pretty smile upon her face. |
| 0:35.1 | Here's the bleak. |
| 0:39.3 | Thing is, beer might not be enough anymore, and that is where Matt Brun comes in. |
| 0:44.6 | Matt, welcome to the program. |
| 0:45.8 | Thank you very much. |
| 0:46.8 | There will be those who listen to this interview who somehow have not heard of Papp's Blue |
| 0:52.2 | Riemann. |
| 0:53.6 | Well, have they been living under a rock? You know, I don't know. 175 years. They should have heard of Pabbs Blue Ribbon. Well, have they been living under a rock? |
| 0:55.1 | You know, I don't know. 175 years. They should have heard of us by now. What, I mean, what are you guys now in this beverage environment, I guess, is the question, right? Because Paps for a long, you know, Paps was beer, and now you're trying to change it. Well, it's super interesting. so Jacob Best guy founds the company 1844. |
| 1:14.3 | German immigrant arrives in the |
| 1:16.0 | Midwest, probably makes moonshine before he makes beer. |
... |
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