Today, we've got Chris McCabe, who used to work for Amazon and their seller performance team.

And to date, now he's helped hundreds of suspended sellers get reinstated.

So this guy knows the best as far as what you should and should not do in the platform, and we get to pick his brain about it.

How's it going, everybody?

Bradley Sutton, and this is the Serious Sellers podcast by Helium 10.

And we have a very critical, critical, critical timing here.

Guest Christmas McCabe here, who has to deal with a lot of people who get their account suspended and people who want to get

reinstated. A lot of legal things that happen with Amazon. So, Chris, this is very timely that we

have you on here because a lot of people are freaking out about reviews and, hey, my Aeson was

suspended, my account was suspended. The sky is falling. You are one of the top people in the

industry who has knowledge about this. So welcome to the show. How's it going? No, thanks so much. It's great to be here. Awesome. Now, tell me, you have a unique perspective because of your background. You know, there's a lot of people out there who do help Amazon sellers, you know, with suspensions or with the terms of service, but what's your kind of like

leg up that you have?

Right.

I used to work on the performance and policy teams, performance evaluation and policy

enforcement teams and on the various kinds of investigations that typically touch sellers

who get suspended.

So several years working for Amazon doing this kind of work and then doing the same kind of work after I left as a consultant.

So it's been about 10 or 11 years now total.

And I guess the unique take that I have is that there's nobody that worked on those teams that's now currently consulting Amazon sellers.

So that's my background. And of course, we've been consulting

for four and a half years. So we stay up on anything that's happened since that left.

Okay. So now, tell them, be truthful now. Are you one of those annoying people who just copies

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