Working with Clients, Avoiding the Middle, & Scooter Braun Asks a Question

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.8 • 18.3K Ratings

🗓️ 20 December 2014

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

#QOTD: How much do you hate DRock?

The middle is the commoditized work that everybody does. What I mean by this is that everybody winds up doing what the market calls for. They're focusing on what's popular in the moment and not focusing on where the market's going. I can't tell you how many times I get pitched by startups doing the same thing everyone else is doing and singing the same old song. What I want to hear about are those that are in the trenches doing the hard work - the nitty gritty; Those that are going above and beyond and breaking traditional thinking.

"The middle" is what we're surrounded by 99.9% of the time. It's the sh*t everybody focuses their energy on all the while ignoring what really matters - the clouds and dirt, as I like to call it. You've got to dive into the trenches and get into the weeds. BE A PRACTITIONER. At the rawest of levels you need to be executing. You need to be focusing on the stuff that nobody wants to bother with. Why? Because that's the hard part. And that's what matters.

So if there's anything you can walk away with from me to wrap up this year, it's this. DO THE WORK THAT NOBODY ELSE IS DOING. Don't be afraid to break things, and hustle your face off 'til it hurts. Trust me. You'll be a better person for it.

Hustle. The most important word ever.

Love you all. Have a Happy New Year.

Transcript

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0:00.0	On this final episode of the year of the Ask Gary V show, I talk about the Jets,
0:06.4	Scooter Braun, and Cloning Myself.
0:13.2	You ask questions and I answer them.
0:17.7	This is the Ask Gary V Show.
0:21.2	Yeah, yeah, yeah.
0:28.8	Hey, everybody. This is Gary Vaynerchuk and this is episode 58 of the Ask Gary V show.
0:35.6	Before we get into the questions, this will be the last episode of the year because tomorrow I go
0:41.6	away with my family two weeks off the grid. Super exciting. Actually, I just told Steve,
0:46.8	unfortunately, I couldn't finish everything. This is Ultimate Hustle Monday while in Mexico,
0:51.2	the way Steve says it. I will have to do some hours of work, but in the Gary V show world,
0:57.6	58, that's what we got under the gun in 2014. It was a good run. We started when.
1:03.7	September helped me. August, thanks. T-Roc, not bad. Did a nice job. Got a nice number.
1:09.6	That's actually going to be the question of the day. What is your prediction for the amount of
1:13.5	shows we execute in 2015? We'll make this like the almond thing. If anybody gets it right,
1:19.2	I should know. No, no, I'm not doing that. It's not going to be that hard.
1:22.5	Somebody would definitely get it right. So I'm not doing anything. There's not the question of
1:25.3	the day. Let's go into the show. Acos asks, when you're working on a project with clients,
1:32.6	how much is done online like Skype versus in-person meetings?
1:38.0	Acos, I can't speak for the whole VaynerMedia team and I think they're all individual,
1:43.2	but at my level or what I do, not even probably not predicate at my level, just the way I roll.
1:49.0	When I think about the client stuff that I do, I would say 10% on text 40. I'm not actually,
1:58.0	I'm not going to try to make this round out to 100. Let's see. It probably is predominantly email,
	...

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