Christmas Shopping, How to Sell Wine, & Instagram Followers
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 17 December 2014
⏱️ 14 minutes
🧾️ Download transcript
Summary
#QOTD: What's your Instagram handle?
Look, when VaynerMedia was in its earlier days, our website was garbage. It almost looked as if we were going out of business and I know that. That's on me. At that point in time I didn't think we needed to showcase the work we were doing, or the clients we working on, or any accolades we could have showed off. We just needed to focus.
The point here is that everything I do, and everything that you do, needs to have strategy behind it. The strategy at the time for us was to stay low and be quiet, and focus on what we were doing internally and focus on the energy that we needed to create to build an incredible business. So that's what we did -- BUT, that doesn't mean that's what you need to do. It all boils down to strategy and the mission at hand, so that's what you should be focusing your energy on.
Look, we were put in a peculiar position. I had my own personal brand and people knew me as this "social media guy." To be honest, I had plenty of doubters who thought I was just going to snake my way into getting clients without have a substantial business to back it. Well -- THEY WERE WRONG. I've proved my worth through and through and a lot of that had to do with the strategy I employed, the team I built around me, and the ways we've executed our excellence in this space.
The actions that you put out to the world need to replicate the mission you've set out to capitalize on. This isn't a one-size-fits-all game. You need to understand what you're looking to do and do whatever it takes to get that done. Period.
Transcript
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| 0:00.0 | On this episode I continue to talk Instagram. We talk a little bit of wine and we |
| 0:05.7 | talk Christmas shopping. |
| 0:10.3 | You ask questions and I answer them. This is the Ask Gary V. Chef. |
| 0:19.8 | Welcome everyone. This is Gary Vay, nerd Chuck and this is episode 57 of the Ask Gary V. |
| 0:31.6 | Show. Before I get into the show, Gina, by the way, I loved your reaction. Show Gina |
| 0:36.1 | real quick. Gina reacted. She was just doing her own work. She was just doing her |
| 0:40.4 | own, like just living. Then I got loud. She got startled. She looked at Mark Evans and |
| 0:44.9 | said, what is he doing? I'm doing the show Gina. How do you think I'm doing? |
| 0:48.7 | Before I get into the show, I want to give a huge shout out to the VaynerNation. I've |
| 0:55.4 | been noticing some amazing content around this show. I'm going to start showcasing some |
| 1:01.3 | of that native stuff. All you hustlers and marketers out there don't go. Start making |
| 1:06.0 | stuff to try to get in the show to get a shout out because we will taste the inauthentic |
| 1:11.2 | nature, won't we Alex? We will taste the inauthentic nature, the hacking. We're only going to do |
| 1:16.4 | stuff that comes from the heart and Stu Factor. I'm giving you a huge shout out. Let's |
| 1:21.3 | show this little piece of content. Now that was great, but what Terry got from her husband |
| 1:33.0 | William crushed me in my heart. Deep, deep and amazing piece of content from the VaynerNation. |
| 1:40.0 | I know the VayneX is going to love this one. Check this one out. |
| 1:47.4 | And now with all that harm warming, oh by the way, Steve's back. |
| 1:53.4 | Thanks for all the well wishes everyone. Steve from his monumental sick vacation is back. |
| 2:00.4 | Let's get into the show. |
| 2:02.4 | June asks, my husband is a big picture kind of guy, but so is his wish list. Any advice |
| 2:08.9 | on Christmas shopping for this type? June, you know, this is a great question. If he's |
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