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Working: Inside Super Yaki, the Merch Company for Movie Lovers

Slate Daily Feed

Slate

Business, News, Society & Culture

3.91.1K Ratings

🗓️ 5 December 2021

⏱️ 50 minutes

🧾️ Download transcript

Summary

This week, host Karen Han talks to Andrew Ortiz, founder of the movie merchandise company Super Yaki, which designs T-shirts, pins, hats, and more. In the interview, Andrew discusses the origins of the company and their first product, which was an enamel pin with legendary animator Hayao Miyazaki’s face on it. After that, Andrew talks about quitting his day job, staffing the company, and building a customer base of people who adore cinema. After the interview, Karen and co-host June Thomas discuss Andrew’s ability to create a vibe and a clear mission for his company. In the exclusive Slate Plus segment, Andrew offers some tips for avoiding burnout. Send your questions about creativity and any other feedback to working@slate.com or give us a call at (304) 933-9675. Podcast production by Cameron Drews. If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get benefits like zero ads on any Slate podcast, bonus episodes of shows like Slow Burn and Big Mood, Little Mood—and you’ll be supporting the work we do here on Working. Sign up now at slate.com/workingplus. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

For every shirt that sells like bananas for us, there's another shirt that doesn't and takes

0:10.6

time to find a audience, but I would never, ever regret for a moment making 50 Luis Guzmán

0:16.8

shirts, right?

0:17.8

If I go out of business championing the Luis Guzmán in this world, it will have been

0:23.8

an honor to have served, right?

0:30.1

Welcome back to Working, I'm your host, June Thomas.

0:33.4

And I'm your other host, Karen Hahn. Karen, I'm so excited to chat with you. It's our first show

0:38.8

together. I know! But tell me, before we get any further, who's voice did we hear at the top

0:44.0

of the show? So our subject this week is Andrew Ortiz, who is the founder of Superyaki,

0:50.4

an independent movie merch site that works with artists like Blake Jones, Bailey Watchro,

0:56.0

and more. No, but it just merch, movie merch, like official merch, what are we talking about?

1:02.3

It is unofficial, so it's definitely made. I say this phrase ironically because it has taken

1:08.7

on such a different meaning in the culture, but it's quote-unquote for the fans, not the critics,

1:12.8

you know what I mean? Where it's like, it's all of the stuff that they make comes out of this place,

1:16.8

like genuine love. And so it started with like a single enamel pin, but now they do like shirts,

1:23.5

sweaters, hats, patches, blankets, totes, cards, mugs. They have all kinds of stuff. What do

1:29.0

those shirts and warts of bottles and blankets look like? I'll shout out the recent collection,

1:33.7

which Andrew and I talk about a little bit and the interview. The collection's title is

1:38.3

Use Your Powers for Good, with the, it's a collaboration with the artist Eleanor Osada,

1:43.5

and it's all stuff that's based on the film Matilda, based on the novel by Roll Doll, if you remember.

1:48.8

For instance, there's a tote bag that says Miss Honey star people and has like cute little designs,

1:53.7

like sticker-esque things on it. There's an enamel pin that's like the Wormwood Motors logo.

...

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