Woolroom - The Miracle Fiber for Better Sleep

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 2 December 2020

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this second part of this Feature, Ed Tattersall, Marketing Lead for North America for the Woolroom, the world's premium wool bedding manufacturer, talks about the five key benefits of using wool.

Ed explains how wool is the ultimate sleep solution for most of their customers. For people who are serious about improving their sleep and don’t mind paying for it, wool is the way to go.

Woolroom has a number of different products for different customers’ needs. Ed goes into details surrounding the items they offer and the reasoning behind each item. For them, the focus is to introduce the power of wool to everyone.

Ed and the team at the Woolroom use customer feedback to better define their brand.

In part 2, we learn about the different products they offer, the five key benefits of using wool, and the ability to improve your sleep by using wool.

Join us while Ramon Vela interviews Ed in this episode and listen to him share the inside story of a brand.

For more on Woolroom, visit: https://www.thewoolroom.com/us/

Visit our advertisers:

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Transcript

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0:00.0	recorded at retention science studios this is not your average entrepreneur or e-commerce
0:10.9	podcast and he's not your average host this is the story of a brand with your host romeone vella
0:18.7	so i think our sort of our where we're very unique is that we with your host, Ramon Vela.
0:27.5	So I think our, sort of our, where we're very unique is that we offer a product that provides the ultimate sleep solution.
0:29.3	So we, we have something called a bedding set.
0:33.2	So this is, this, um, features, um, a comforter, then a mattress underlayer, whether that be a
0:44.3	topper, a mattress pad or a mattress protector, and then that comes with one pillow for a
0:51.8	twin or twin XL and then two pillows for any size above that.
0:56.1	And we sell that as a package.
0:58.7	And the fantastic thing about that is we know we've done the scientific research
1:03.4	to back up the claims that by going for the full set,
1:08.2	you can get up to 25% better sleep and deeper, more regenerative sleep
1:13.3	by completely cocooning yourself in wool. So we offered, we decided to offer this,
1:20.3	it was about sort of five or six years ago now, where we'd offer the sleep solution. And we,
1:26.6	the benefit of going for this is they're always
1:29.1	slightly more discounted than the individual products so the customer has a saving by going for that
1:35.3	and we also offer a 60 night sleep trial on those as well so that allows the customer to be
1:41.8	able to use the bedding set for up to 60 nights.
1:46.6	And if within that time they don't feel like they're getting the benefits of wool,
1:51.3	they can absolutely return it free of charge back to us for a refund.
1:56.1	Obviously within that as well, because we offer different weights of comforters is if they felt that the
2:04.1	comforter was too heavy for them or too light it gives them the option as well within
	...

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