Stryx - Like Zits on Your Wedding Day

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 3 December 2020

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, we interview Jon Shanahan and Devir Kahan, Co-Founders of Stryx. Stryx is a line of cosmetic, makeup, and skincare products for men.

Zits on the day of Devir’s wedding was the start of Stryx. He was too embarrassed to ask the makeup artist to cover his pimples, and the result was thousands of photos of his zits on display. From there, Devir sought to create a company to help de-stigmatize the use of cosmetics for men and offer a solution.

To help, they created discreet makeup tools that don’t look like traditional cosmetic applicators.

They explain that it’s important not to launch a brand in a void. They spent time working on a blog that attracted the right people, to have a good starting point.

In Part 1, we hear about the brand's birth, the little details behind their designs, and the anxiety of their launch.

Join us while Ramon Vela interviews Jon and Devir on The Story of a Brand Show, and listen to them, share the inside story of a brand.

For more on Stryx, please visit: https://www.stryx.com/

Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com/SOB

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.4	So really, this kind of came as an outgrowth from an experience that I had.
0:27.1	It was the day of my wedding, and this was a couple years ago, and I woke up with a couple
0:32.0	zits on my face, and obviously was not very happy about that.
0:37.1	And I kind of knew that, you know, they're always makeup artists at a wedding, but there
0:41.2	for the women.
0:42.0	And I was, I guess, too weirded out or embarrassed or just uncomfortable to go over there
0:48.0	and ask them to fix up my face.
0:49.8	And so the pimples, the zits were there to stay for the thousands of photos that were taken that day.
0:58.0	And it kind of was obviously bothering me in the following weeks after the wedding of like, you know, why is it that a woman wakes up with a blemish on her face and there are a million one great
1:12.2	options for her to kind of fix it right away?
1:15.8	And for a guy, there's no equivalent, right?
1:18.8	It's like either you're just expected to live with it all day or you're trying to discreetly
1:24.1	steal a product from your girlfriend or your wife or your mother or your sister or you know your fiancee or whatever it might be and so it kind of
1:32.3	struck me that there's no brand producing products like this cosmetic products
1:38.3	makeup products skincare products there's no brand that's really catering to men that's
1:42.5	saying from the ground up, from step
1:44.4	zero, you know, what would a product line look like if we designed a concealer, tinted
1:50.6	moisturizer, and a bunch of other products as well. Maybe we'll talk a little bit about
1:55.1	coming up. But, you know, what would it look like if we really produce these products
1:58.8	for men?
	...

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