Women Take the Wheel: Transforming The Automotive Ecosystem - Part 2

Technology Revolution: The Future of Now

Bonnie D Graham

Business News, Technology, News

4.9 • 108 Ratings

🗓️ 18 July 2018

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The buzz: "…women are starting to gain ground as consumers and workers in a traditionally male-dominated industry, and brands should be taking note (Jose Costa, Huffington Post). Women driving the automotive industry? In 2014, Mary Barra broke the automotive industry's boys club gender barrier when she became GM's first-ever female CEO and Chairman. Women are also driving car purchase decision traffic. Our panel of powerful women in automotive will share their playbooks. The experts speak. Pamela Niekamp, Nielsen: "I think the most important thing, and the key ingredient for a woman, is to act like you belong there and believe that you belong there" (Chelsea Handler). Meg Divitto, IBM: "If you're offered a seat on a rocket ship, don't ask what seat! Just get on (Sheryl Sandberg). Ellen Sasson, SAP: "My philosophy is that losers have goals and winners have systems" (Scott Adams, creator of Dilbert). Join us for Women Take the Wheel: Transforming The Automotive Ecosystem - Part 2.

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to the most nutritious hour of business talk all week.
0:13.4	This is Coffee Break with Game Changers, presented by SAP.
0:17.4	The best run business is run SAP.
0:20.0	Your host and moderator is Bonnie D. Graham.
0:22.4	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.
0:30.2	Now, here's Bonnie D. Graham.
0:32.3	Welcome, welcome, welcome.
0:34.0	If you want to run to the game changers, you're in the right place because this is where the best run.
0:39.4	Let's see what the buzz on the street is today. I have a quote from a young man named Jose Costa. Here's the quote.
0:45.9	Women are starting to gain ground as consumers and workers in a traditionally male-dominated industry, and brands should be taking note.
0:55.2	What industry are we talking about?
0:57.7	Automotive.
0:58.8	So how did women get in the quote-unquote driver's seat of the automotive industry?
1:03.5	We're not talking about driving Ms. Daisy anymore.
1:05.9	Let me give you a little background here.
1:07.3	In 2014, which was not that long ago, Mary Barra broke the automotive industry's
1:13.4	boys' club gender barrier. I don't know what kind of a ceiling it was, maybe made out of spare
1:17.9	parts, when she became GM's first ever female CEO and chairperson. And that was 34 years after
1:24.9	she started as an intern at GM. What a career path. What's happening today,
1:29.9	women are driving automotive in so many ways, including car purchase decisions. The author, Jose
1:36.6	Costa, notes, quote, contrary to popular belief, women have dominated car buying decisions for quite some
1:42.9	time. Some figures show that they lead at least 80%.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Bonnie D Graham, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Bonnie D Graham and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.