Insider Secrets: Twitter for Social Selling - Part 2

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9 • 112 Ratings

🗓️ 25 July 2018

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

The buzz: “The qualities that make Twitter seem inane and half-baked are what makes it so powerful” (Jonathan Zittrain). If your business is reviewing social media channels to determine where to focus your people and time, you may be dismissing Twitter as not a serious tool. Facebook has the most users. LinkedIn is for serious professionals. Twitter is in-between. Per the American Press Institute, 79% of its members use Twitter to get the news, 36% to pass the time, and 19% to network. But 19% doesn’t mean you should omit Twitter as a social selling tool. The experts speak. Sarah Goodall, Tribal Impact: “Success is walking from failure to failure with no loss of enthusiasm” (Winston Churchill). Kirsten Boileau, SAP: “One of my favorite things is to have a three-hour conversation over coffee with someone” (Andy Grammer). Michael LaBate, SAP: “The heart, like the stomach, wants a varied diet” (Gustave Flaubert). Join us for Insider Secrets: Twitter for Social Selling – Part 2.

Transcript

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0:00.0	Welcome to the most nutritious hour of business talk all week.
0:13.0	This is Coffee Break with Game Changers, presented by SAP.
0:17.0	The best run business is run SAP.
0:19.5	Your host and moderator is Bonnie D. Graham.
0:21.9	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.
0:29.8	Now, here's Bonnie D. Graham.
0:32.1	Welcome, welcome, welcome.
0:33.5	If you want to run with the game changers, you're in the right place because this is where the best run.
0:39.3	Let's see what the buzz on the street is. I've used this quote before, but it's so perfect for this show today. You're just going to have to forgive me if you heard it. It's a quote from Jonathan Zittrain, Z-I-T-T-R-A-I-N, American Professor of Law and the George Bemis Professor, Professor of International
0:56.5	Law at Harvard Law School.
0:58.7	Let's just leave it there.
0:59.5	He's the author of the future of the Internet and how to stop it.
1:02.5	Is that a provocative title or what?
1:04.7	He has co-edited the books Access Denied, Access Controlled, and Access Contested.
1:10.0	Let's leave that alone. Here's the quote. The qualities
1:13.2	that make Twitter seem inane and half-baked are what makes it so powerful. I just love would
1:20.1	people take something that we all know about and they just crystallize what a lot of people are
1:24.6	thinking. So welcome, what are we talking about today? Well, if your business
1:28.5	is sitting on the sidelines and you're not quite sure what to do with social media, if you
1:33.2	haven't dipped your toe in the world of social selling, which rumor has it will just be called
1:37.9	selling any day now, if you're not savvy about all this and you're not sure what channels to focus
1:43.2	on, oh my,
	...

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