Women, sport and business: Media deals
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 20 July 2022
⏱️ 19 minutes
🧾️ Download transcript
Summary
In this episode of Business Daily, the latest in our series on women, sport and business, we’re looking at the media. With women’s sport accounting for only around 5% of the total sports coverage globally, we’ll be finding out how some clubs and organisations are moving away from traditional media, and looking at digital and streaming to reach fans instead. Reporter Sam Fenwick visits Burnley FC Women in the north of England. Last year they signed a ground breaking deal with TikTok to show every home game. And we hear from TikTok themselves – Rich Waterworth, General Manager for the UK and Europe explains what’s in it for them. Sue Anstiss is the author of Game On: The unstoppable rise of women’s sport. She tells us fans of all sports are consuming content differently now, and if women’s sport gets it right, there could be a big opportunity in the digital market. And Haley Rosen, founder and CEO of digital media company Just Women’s Sports explains her frustration at trying to set up a business in a growing marketplace which is lacking in investment and infrastructure. Presenter: Sam Fenwick Producer: Helen Thomas Image: (Burnley FC Women in December 2021. Credit: George Wood/Getty Images)
Transcript
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| 0:00.0 | A bomb, whose creation would tip the scales of global power. |
| 0:05.2 | A nuclear physicist who sought to redress the balance. |
| 0:10.4 | The bomb, a podcast from the BBC World Service. |
| 0:14.4 | Season 2, available now. |
| 0:28.0 | Hello, I'm Sam Fenwick and this is Business Daily from the BBC World Service. |
| 0:35.0 | In this episode in our series on women, sport and business, we're looking at whether going digital is the future. |
| 0:37.9 | We don't need to follow the path of men's sport. |
| 0:40.9 | There's lots of what we can learn from men's sport and we can emulate, |
| 0:42.6 | but we don't need to follow a path. |
| 0:47.7 | There's this opportunity to be more nimble in women's sport that we can do things differently. |
| 0:50.8 | We hear from the footballers whose club have signed a deal with TikTok and now their matches are live streamed on social media. |
| 0:54.6 | I think it is good for our team, especially Burnley as a whole, |
| 0:57.5 | because it just puts it out there that the women are playing football |
| 1:00.5 | and people are watching it. |
| 1:01.8 | There's more people watching it week by week, |
| 1:03.9 | so it obviously grows the game as a whole and the women's game, so it's good. |
| 1:08.2 | But to be truly successful, does women's sport need to follow the men's game |
| 1:12.6 | and chase big money TV deals? |
| 1:17.8 | Ready, plate, three minutes work, set in, |
| 1:20.6 | off at an angle. |
| 1:22.1 | It's Thursday night at Burnley FC Women's Training Ground |
| 1:25.7 | in the north of England. |
... |
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