Women's Work

Under the Influence with Jo Piazza

Jo Piazza, Influence Inc.

Society & Culture, Kids & Family, Parenting, Personal Journals, Technology

4.3 • 833 Ratings

🗓️ 11 February 2021

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Mom influencing is a multi-billion dollar industry. How the hell did we get here? How did influencing become a job? Why doesn’t Wikipedia mention mom bloggers in their history of women and what does the 19th Century economic philosopher Thorstein Veblen have to do with why we are so enchanted by people who seem wealthier than we are. Consider this your history lesson of women influencing other women to attempt to lead more perfect lives. We start in 1896 with the creation of Vogue, wonder if Lucille Ball was actually the first mom influencer, and scroll all the way to the the beautiful mess of the early Mom Internet. Moms have been commodified since the beginning of moms, the only difference now is who is making the goddamn money. And if past is prologue, will answering all these questions help Jo figure out how to become the influencer of her dreams? See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Under the Influence is brought to you by future fans. Future fans helping little kids become big
0:07.2	fans. My kids are just getting into sports for the first time, mostly basketball, football, and
0:16.1	soccer. And I've got to say, I'm not the biggest sports person. I mean, look, we all know that I love the
0:22.8	Eagles. Go birds. But I'm not the person and neither is my husband that can answer all of the
0:28.3	questions about all of the sports. Okay? I'm telling you if you have a kid's sports fan in your life,
0:33.5	the perfect holiday gift is future fans sports.
0:40.6	Essentially, it's a way to easily explain all sports to kids.
0:41.8	Here is an example.
0:46.9	Instead of trying to explain how downs work in football, they have a kid play a beanbag toss game with things like four tries and six points.
0:50.7	And then later, they connect those concepts back to the football game.
0:54.6	Future Fans is designed for kids under 10 and their sports fan adult.
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1:06.5	Again, it's FutureFans.com code under U-N-D-ER and start unlocking a lifetime of memories around sports this holiday season.
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	...

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