A Shoppable Life

Under the Influence with Jo Piazza

Jo Piazza, Influence Inc.

Society & Culture, Kids & Family, Parenting, Personal Journals, Technology

4.3 • 833 Ratings

🗓️ 18 February 2021

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

There is a Harvard of influencing. Yes, you read that correctly. And we're going there...or, at least we're applying. Until recently Instagram was for looking, not buying. But one very savvy tech founder helped to solve that disconnect; a woman, naturally. Amber Venz Box is a 34 year old mother of four and the founder of RewardStyle and LikeToKnowIt. In the past decade, her companies have driven $8 billion in sales for brands. This week, with Amber's help, Jo applies to become a RewardStyle influencer and tries to figure out if her life is shoppable. Shoppability is a new term, one that even academics are now using. But finding out if your life as a mother is shoppable is like asking which of your kids is more commercial. And that's where this all starts to get a little uncomfortable. See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Under the Influence is brought to you by future fans. Future fans helping little kids become big
0:07.2	fans. My kids are just getting into sports for the first time, mostly basketball, football, and
0:16.1	soccer. And I've got to say, I'm not the biggest sports person. I mean, look, we all know that I love the
0:22.8	Eagles. Go birds. But I'm not the person and neither is my husband that can answer all of the
0:28.3	questions about all of the sports. Okay? I'm telling you if you have a kid's sports fan in your life,
0:33.5	the perfect holiday gift is future fans sports.
0:40.6	Essentially, it's a way to easily explain all sports to kids.
0:41.8	Here is an example.
0:46.9	Instead of trying to explain how downs work in football, they have a kid play a beanbag toss game with things like four tries and six points.
0:50.7	And then later, they connect those concepts back to the football game.
0:54.6	Future Fans is designed for kids under 10 and their sports fan adult.
0:58.7	It's only 4999 at FutureFans.com and use the code under U-N-D-E-R to save 10%.
1:06.5	Again, it's FutureFans.com code under U-N-D-ER and start unlocking a lifetime of memories around sports this holiday season.
1:16.2	Do we really need another computer? One that's faster, more powerful. Not everyone does.
1:21.6	But to reinvent music using a neural processor, work off the grid with all-day battery, or bring your vision to life with
1:27.8	AI-powered co-creator, then a copilot plus PC can make a difference. A powerful AI computer
1:33.4	is not for everyone. But if you're trying to change the world, even of just your own, we built
1:38.0	one for you. Microsoft Copilot Plus PCs powered by Snapchat, the fastest, most intelligent Windows
1:43.6	PCs ever.
1:44.8	Bachelor life varies with you switching settings.
1:47.7	Twas the night before Christmas went all through the kitchen.
1:51.2	Guests were happily sipping the drinks that I'd mixed them.
	...

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