Women's football in South America

Business Daily

BBC

News, Business

4.4 • 796 Ratings

🗓️ 19 July 2023

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

South America is football crazy, but its women’s teams have never enjoyed the same success as the men’s. Brazil have never won the Women’s World Cup. Argentina have never even won a match at the tournament.

Why is that? A lack of investment, TV revenue and sponsors, or deep-seated cultural issues and prejudices?

We look at the poor state of finances in the South American women’s game, and hear from women who are trying to change attitudes. They say that if broadcasters and potential sponsors don’t take women’s football seriously, they’re not only ignoring half the people on the continent – they’re missing out on a great business opportunity.

Presenter: Sam Fenwick Producer: Gideon Long

Image: Brazil goalkeeper Barbara after being knocked out of the 2019 Women's World Cup (Credit: Zhizhao Wu/Getty Images)

Transcript

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0:00.0	Whether you call it football or soccer in your part of the world,
0:03.1	Match of the Day, Africa Top 10 is the podcast from the BBC World Service
0:06.6	ranking the best African players.
0:08.4	This guy is recognized as the best in the world.
0:10.3	Teams.
0:10.8	The ball coming turn, boom.
0:12.6	And the biggest moments in African football.
0:14.4	The whole world remembers that.
0:15.8	Remember that yet?
0:16.5	It's not just African fans.
0:18.0	Match of the Day, Africa Top 10.
0:19.8	Find it wherever you get your BBC
0:21.4	podcast. Hello and welcome to Business Daily from the BBC World Service. Today we're talking
0:33.3	football, the World Cup and South America.
0:44.8	Argentinian fans celebrating their win in last year's men's World Cup in Qatar.
0:53.1	Messi, Pele, Ronaldo, Maradonna, South American men have given the World Cup some of its greatest players and most memorable moments.
0:58.5	But what about the women? No South American side has ever won the Women's World Cup,
1:04.4	and South America has never hosted it. I'm Sam Fenwick, and in this latest edition of our
1:10.2	series looking at the business of women's football,
1:13.0	we're asking why the women's game in South America lags so far behind the men's.
1:18.5	You'll hear that there's been decades of underinvestment triggered by deep-seated cultural issues and prejudices.
1:25.6	That's Business Daily from the BBC World Service.
	...

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