Women’s football boots: A bad fit?

Business Daily

BBC

News, Business

4.4 • 796 Ratings

🗓️ 20 July 2023

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

Questions are being asked about the footwear that is currently on offer to women and girls.

Men and women's feet are very different, so why have large sports companies only just started to do research into women’s football boots?

And is this why more high-profile players are succumbing to injury?

Olivia Wilson speaks to Laura Youngson, the co-Founder of Ida Sports, one of the only companies that designs and produces female-specific football boots.

And Hyde United Women’s football club in the North West of England share what they’re looking for when it comes to buying football boots.

Presenter/producer: Olivia Wilson

(Photo: Woman about to kick ball. Credit: Getty Images)

Transcript

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0:00.0	Where can you hear all the latest from the Women's World Cup in Australia and New Zealand?
0:05.3	Some big players.
0:06.3	They're electric going forward.
0:07.9	World football at the Women's World Cup from the BBC World Service.
0:12.8	Find it wherever you get your BBC podcasts.
0:20.0	Coming up on Business Daily on the BBC World Service,
0:24.1	as the countdown to the Women's World Cup draws closer,
0:27.8	we're looking at one very important product in the industry, football boots.
0:33.9	Are the women's boots we're seeing on our high street really catered specifically to women's feet?
0:39.6	We have a thing in sports technology that's called shrinking and pink it.
0:43.9	So if you make it a little bit smaller and if you make it pink, it probably fits a woman.
0:47.6	And how will today's research into the issue help the next generation of footballers?
0:53.4	That's all coming up with me, Olivia Wilson,
0:56.3	here on Business Daily. In recent weeks, Nike have unveiled the new Phantom Lunar Boot in what
1:06.6	they describe as its most researched women's-led football boot design in its history.
1:12.2	So why has one of the world's biggest sports companies only just release a football boot,
1:18.5	especially designed for women, now?
1:20.9	I thought I'd take a look online and see what different brands had to offer.
1:26.9	So I'll go to one website which compares lots of different brands.
1:30.3	Okay, shot by gender.
1:33.3	Men's football boots, unisex football boots,
1:38.3	kids football boots.
	...

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