Women in Weed Are Breaking the 'Stoner Guy' Stereotype

Women Who Travel | Condé Nast Traveler

Condé Nast Traveler

Society & Culture, Places & Travel

4.4 • 636 Ratings

🗓️ 20 April 2022

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

“If women make 80 percent of the spending decisions in the American household, if we buy the beer and the food and the clothes, we're going to buy the weed,” says this week's guest Nidhi Lucky Handa. Nidhi, who launched LEUNE, a cannabis-forward lifestyle brand available in California and Arizona, joins us this week to talk all things weed—from the male-centric stereotypes that led her to launch LEUNE in the first place, the importance of cannabis criminal justice reform groups, what she wishes we all knew about dosage (she's a self-proclaimed "lightweight"), and more.

This will be our last episode before we come back this summer with some new tricks up our sleeve! In the meantime, you can listen to previous episodes of Women Who Travel on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Read a full transcription of the episode here: cntraveler.com/story/women-in-weed-are-breaking-the-stoner-guy-stereotype-women-who-travel-podcast

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Transcript

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0:00.0	Hi, this is Women Who Travel, a podcast from Kondinas Traveler.
0:09.4	I'm Lale Arakoglu, and with me, as always, is my co-host Meredith Carey.
0:14.1	Hello!
0:15.0	Somehow, we're well into April, which means we're wrapping up our mini-season before taking a break and drumroll,
0:21.7	relaunching the podcast with some new bells and whistles later in the summer.
0:25.8	Make sure to subscribe to women who travel on Apple Podcasts, or wherever you get your podcasts,
0:30.3	to stay up to date, and in the meantime, sit back and enjoy today's new episode with
0:35.3	Needy Lucky Hander, founder of Loon, a cannabis forward
0:39.0	lifestyle brand based out of Los Angeles. And yes, the date today really is 420. To kick things off,
0:46.5	how did you get into the cannabis industry in the first place? Well, I came into the industry the same way
0:53.5	I've done most things in my life.
0:55.8	Asked backwards.
0:57.0	I was very much a consumer first.
1:00.6	I've been a weed consumer since I was a teenager.
1:04.2	I am a brand geek by background.
1:07.2	So when cannabis went recreationally legal in California where I live, I was so excited to go to
1:14.3	dispensaries and, you know, the whole brand experience. Like all of a sudden it wasn't bags of
1:20.8	weed and plastic bags or scary gummies, TBD, like what the dosage. And I was really struck by how none of the
1:30.8	brand spoke to me. There seemed to be like this incredible bifurcation of either these very
1:35.8	male-oriented, super misogynistic, like girls in booty shorts and bikinis, marketing,
1:43.0	or alternately, it was like super wellness,
1:46.5	super, super wellness. Like, let me help you with your sleep. Let me help you with your anxiety.
	...

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