Wolven - Making Sustainability Sexy

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 29 May 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

When Kiran Jade, Founder, and CEO of Wolven, was in Art School, she realized that she wanted to marry her passions together and that meant marrying art with Yoga and business and what she came up with was the creation of wearable works of art that were both sustainable and sexy. This idea eventually became Wolven, a sustainable activewear and swimwear brand that's combining art, sustainability, functionality, and beautiful designs. Here's her story.

In part 1, Kiran discusses The story of art school and the Wolven brand idea, Why sustainable textiles were so important, Working with a co-founder who is also her romantic partner, How the Founders deal with the stress of business and love, What role Yoga played in the business and how it has helped her maintain her health as a founder, Why her Brand is as much about wellness as it is about apparel, How the brand was affected by COVID, Why the brand focused on community vs transaction, Why she decided to build a lean brand and why that decision is helping them through this pandemic, and so much more.

Join us while Ramon Vela interviews Kiran in Part 1 of this episode and listen to her share the inside story of his brand.

For more on Wolven visit: https://wolventhreads.com/

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.5	This is The Story of a Brand with your host, Ramon Vela.
0:21.6	So I founded Wolvin when I was 22.
0:24.1	I was in college at Art Center College for Design, and I was a fine art major.
0:29.4	So I was majoring in mostly fine art painting, doing really large-scale mixed media abstract works.
0:35.6	And I took a product design elective, and I was also doing yoga teacher training
0:40.9	while I was in college on my weekends.
0:43.5	So through yoga teacher training and through my product design elective, I realized,
0:48.4	like, hey, there's a way for me to put my art on textiles.
0:51.5	And I wanted to create wearable works of art and that's really where the idea
0:56.4	for Wolfen stemmed. If you're nervous about your online business right now, consider this.
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	...

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