Wolven - Creating Wearable Works of Art

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 29 May 2020

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Part 2 of this Feature, Kiran Jade, Founder, and CEO of Wolven continues sharing the inside story of her sustainable activewear and swimwear brand that's combining art, sustainability, functionality, and beautiful designs. Here's the rest of the story.

Join us while Ramon Vela interviews Kiran in Part 2 where she discusses Why they chose to use fabrics made from post-consumer plastic bottles, How there's a pound of plastic in every sale, Why their goal is to help address the problem of single-use plastics, How to design and manufacture clothing with sustainable fabrics, How their clothes are meant to last and use from the yoga studio to the street, What they use sacred geometry in their designs, The Wolven Moat, Why it's important to live by their values, Advice for entrepreneurs, and so much more.

For more on Wolven visit: https://wolventhreads.com/

Justuno - justuno.com/ramon
Pattern89 - pattern89.com/pod
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.5	This is The Story of a Brand with your host, Ramon Vela.
0:21.6	The biggest piece of advice that I could give to somebody is really around just
0:27.4	remaining authentic and having a very clear message and being committed to it.
0:34.2	Because I think it's very easy as you scale to watch your competitors
0:40.3	scale faster and with more resources.
0:45.3	And I know that for me personally, an example could be like I watched outdoorices scale and take on a ton of VC funding.
0:58.2	And then I watched the, you know, female founder have to step out as CEO.
1:03.9	And I think that that was a really interesting moment for me.
1:08.5	That was pretty recently where I sort of realized,
1:12.7	like, you know, I'm really happy to be building my business sustainably and at a pace where I can
1:20.4	maintain control and not take on VC funding and just keep ownership.
1:28.3	And that's been challenging because I, we have so many ideas and obviously with more capital we would be able to execute more of our ideas.
1:38.3	But we are also building something that is growing at such a healthy and sustainable pace and we get to keep
1:47.3	control of it we get to keep ownership of it and at this point that's actually more
1:52.0	important to me than growing really big really fast if you're nervous about your online business right now, consider this.
2:03.8	There's no better time to make the most of your website traffic.
2:07.6	Why?
2:08.0	Because everyone is home and shopping online.
2:11.0	Just do know is the number one CRO tool to keep your e-commerce site thriving.
2:16.2	From growing your list to collecting numbers for
2:19.0	SMS messaging or showing smart product recommendations, Just Do You Know helps convert visits to sales.
	...

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