5 • 145 Ratings
🗓️ 28 May 2020
⏱️ 35 minutes
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0:00.0 | Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce |
0:10.9 | podcast, and he's not your average host. |
0:14.5 | This is The Story of a Brand with your host, Ramon Vela. |
0:21.6 | We're also here to serve, to serve our customers, to make them feel good about their purchase, |
0:27.5 | to, you know, have to give some issues that we believe in, a platform and a voice. |
0:34.5 | So, you know, we are an all-female team. |
0:37.0 | We sell Women's Activewear. Alala, the, we are an all-female team. We sell women's activeware. |
0:39.2 | Alala, the name of the brand, she's actually a Greek goddess. And her name stands for a battle cry. |
0:45.3 | So even from the very beginning, we've always been about supporting women. And so, you know, I think |
0:52.9 | that message is very authentic to us. |
0:56.2 | And we deliver it not only through product, but through the diversity, you know, you |
1:02.3 | see on our site. |
1:03.6 | We deliver it through the charity organizations that we support. |
1:08.9 | We deliver it through just the messages we are putting out on Instagram |
1:13.3 | or social media. And so for me, like, that is very true and authentic to Alala. And I also |
1:20.3 | think, you know, in this time that we're seeing a lot of brands say one thing and do the total opposite. |
1:29.9 | You know, I think that that's very powerful for us. |
1:36.4 | Hey, you. Yeah, you. You work so hard to acquire customers, but what are you doing to keep them happy? |
1:46.0 | Now, I'm shocked by how many e-commerce stores don't have a help desk, let alone one built |
1:51.5 | specifically for e-commerce. |
1:53.7 | So let me introduce you to Gorgeous, which is the number one rated help desk for e-commerce, |
1:58.4 | and sets up with Shopify and dozens of other apps right out of the |
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