Alala - When You Wear Alala, You Feel Like a Super Hero

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 28 May 2020

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Part 2 of this Feature, Denise Lee, Founder at Alala, continues telling the story of this amazing athleisure wear brand, where women can be comfortable being who they are.

In Part 2, Denise discusses The role of Luck in Entrepreneurship, How she raised friends and family money, The process of starting a brand, The key to networking is building relationships, Be specific when asking for advice, Don't be shy about talking about your brand idea, How a Brand Deck helped her grow her brand, Fashion is the power of great clothing, Why Alala gives her a platform for issues she believes in, The problem when brands say one thing but do another, The vision and future of Alala, and so much more.

Join us while Ramon Vela interviews Denise in Part 2 of this episode and gets the inside story of this amazing brand.

For more on Alala visit: https://alalastyle.com/

Gorgias - Gorgias.link/story
Fenix Commerce - https://www.fenixcommerce.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.5	This is The Story of a Brand with your host, Ramon Vela.
0:21.6	We're also here to serve, to serve our customers, to make them feel good about their purchase,
0:27.5	to, you know, have to give some issues that we believe in, a platform and a voice.
0:34.5	So, you know, we are an all-female team.
0:37.0	We sell Women's Activewear. Alala, the, we are an all-female team. We sell women's activeware.
0:39.2	Alala, the name of the brand, she's actually a Greek goddess. And her name stands for a battle cry.
0:45.3	So even from the very beginning, we've always been about supporting women. And so, you know, I think
0:52.9	that message is very authentic to us.
0:56.2	And we deliver it not only through product, but through the diversity, you know, you
1:02.3	see on our site.
1:03.6	We deliver it through the charity organizations that we support.
1:08.9	We deliver it through just the messages we are putting out on Instagram
1:13.3	or social media. And so for me, like, that is very true and authentic to Alala. And I also
1:20.3	think, you know, in this time that we're seeing a lot of brands say one thing and do the total opposite.
1:29.9	You know, I think that that's very powerful for us.
1:36.4	Hey, you. Yeah, you. You work so hard to acquire customers, but what are you doing to keep them happy?
1:46.0	Now, I'm shocked by how many e-commerce stores don't have a help desk, let alone one built
1:51.5	specifically for e-commerce.
1:53.7	So let me introduce you to Gorgeous, which is the number one rated help desk for e-commerce,
1:58.4	and sets up with Shopify and dozens of other apps right out of the
	...

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