Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

podcast, and he's not your average host.

This is The Story of a Brand with your host, Ramon Vela.

I had my wonderful four stepkids. with your host, Ramon Vela.

Had my, you know, wonderful four stepkids, had my two biological kids, one was, you know, just born.

And I decided that I was going to do a crazy project like writing a book for my kids.

Because why not?

You know, everything was so busy.

But I wanted something personal outside of work to chase, and that just ended up being it.

And I had no ambition with it other than to make a meaningful book for my kids, and that ended up being a kid's book about racism.

And the core concept was that I was already having lots of conversations as a person of color with my four white kids and my two brown kids about race, culture, color, and racism.

And I wanted a book that encapsulated that.

So I wrote it, I designed it, and I printed one copy.

And little did I know that would end up being the birth of sort of my second act as an entrepreneur getting to chase and build a new product and build a new company.

How many emails do you have unread right now?

A hundred?

A thousand?

More?

Now how many unread text do you have?

Probably none.

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in a new way, driving 10 times more revenue per message than email. Visit Attentive Mobile to request a demo and let them know that you heard it here on the story of a brand.

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