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The Journal.

With Great Power, Part 2: Some Assembly Required

The Journal.

The Wall Street Journal

News, Daily News, Business News

4.25.8K Ratings

🗓️ 6 July 2023

⏱️ 31 minutes

🧾️ Download transcript

Summary

In a meeting at Donald Trump’s Mar-a-Lago resort, Marvel’s Ike Perlmutter is pitched an unusual idea: That a small comic book publisher should make its own movies. A ragtag crew working above a car dealership borrows $525 million, hires Jon Favreau and Robert Downey, Jr., and makes “Iron Man.” After its surprise success, Disney buys Marvel. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Previously on with great power.

0:02.7

Marvel had zero value.

0:06.6

No one wanted Marvel.

0:08.0

Did just emerge out of bankruptcy.

0:09.2

They had no cash.

0:10.4

Spider-Man was ace in the hall.

0:12.6

Sony had never had that kind of a success before,

0:14.6

but nobody had.

0:15.8

I mean, it was like the biggest opening of all time

0:18.1

for a very long time.

0:19.2

So the funny thing is, we were so successful

0:23.4

that I can obviously suit us.

0:25.2

So it was very contentious.

0:27.8

He developed a fire in his belly of hatred.

0:32.8

I think they were willing to do what they needed to do

0:36.2

in order to claw more of it back.

0:45.4

In 2003, a young Hollywood executive

0:48.1

named David Maisel flew to Florida

0:50.6

for an important meeting at a well-known resort.

0:53.6

It was over lunch at the Mar-a-Lago Country Club.

0:55.8

I remember Donald Trump came by the table

0:59.0

to say hi to Ike and Ike introduced me

...

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