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The Journal.

With Great Power, Part 1: Origin Story

The Journal.

The Wall Street Journal

Daily News, Business News, News

4.25.8K Ratings

🗓️ 5 July 2023

⏱️ 33 minutes

🧾️ Download transcript

Summary

Marvel Studios is the most dominant film studio on the planet today. But 25 years ago, it was bankrupt and selling furniture for cash. Its astonishing revival begins with two men: Ike Perlmutter and Avi Arad. Industry insiders like comics writer Brian Michael Bendis and film producer Amy Pascal recount how Marvel went from its lowest point to its first big-screen blockbuster, Sony’s “Spider-Man” in 2002. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

It's April 2019.

0:13.0

Inside packed movie theaters, audiences are watching the climax of Avengers Endgame.

0:23.4

What you're hearing is the sound of peak Marvel Mania.

0:35.4

Theater Shaking Cheers as every Marvel superhero from the studio's 22 movies over the past decade appears on screen.

0:44.4

All together for the first time.

0:48.4

I wasn't recording in my theater, but I remember the cheers. There are tons of similar videos online.

0:57.4

People in the theaters were losing their minds because superhero movies are more than just hits.

1:04.4

They're at the center of global popular culture.

1:08.4

And it's not just Marvel superheroes. It's DC Comics too. You can't escape them.

1:15.4

So Iron Man, Captain America Thor, Spider-Man, I just love everything at the heart of the Spidey universe.

1:22.4

Gamora and Star Wars.

1:24.4

Superman and Batman were my first love. Hulk, Black Widow, and Hawkeye.

1:29.4

Black Panther, Ant Man.

1:31.4

Rocket Raccoon 2, Catwoman.

1:33.4

Doctor Strange.

1:34.4

Nick Fury, he's the guy who connects the Avengers.

1:38.4

To me, this is mind-blowing.

1:41.4

I remember going to my local comic book store as a teenager, spending $1.75 for the latest issue of Flash or Spider-Man.

1:48.4

They weren't cool. And neither was I. Trust me.

1:53.4

Today, I'm a journalist. I've spent most of the past 20 years covering the entertainment industry.

1:59.4

In that time, I've seen movies based on comic books I grew up reading, Take Over Hollywood.

2:05.4

Some of them are great. The Dark Knight, Black Panther, Logan, and Into The Spider-Verse are among my favorite films.

...

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