From KCRW, I'm Kim Masters, and this is the business.

This week, we resume our conversation with James Andrew Miller, author of Tinderbox, the new book about HBO.

This time, we talk about more recent history, including the 2020 launch of WarnerMedia's streaming service.

Do you think naming it HBO Max was a good or bad idea?

I think it's one of the great branding disasters of all time.

It confused the consumer.

It confused the product.

It confused the Hollywood community.

It confused people inside HBO.

And I just don't understand it.

Miller talks to us about HBO in the aftermath of the AT&T takeover, starting with a supremely awkward town hall.

And we discuss what the network's future may be under Discovery Chief David Zaslov.

But first we banter. Stick around. It's the business from KCRW. I am joined by my associate in

banter. Matt Bellany. Hello, Matt. Hi there. So let's just talk from a second or two about Chris Cuomo.

I really, what I want to talk about is not so much Chris Cuomo, but Jeff Zucker, the head

of CNN.

Jeff Zucker had every reason to know some time ago that Chris Cuomo, I mean, we could go

all the way back to the times when Chris Cuomo kept having his brother, Andrew, on, to talk

about the pandemic, which already made some people uncomfortable. But then you can

fast forward when it becomes clear that Chris Cuomo is somehow involved in helping Andrew Cuomo

fend off allegations of misconduct. And what did they do? They did nothing. And at the time,

I was like, is this going to end well? And now we're at a place where

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