So the real big transition that we are doing here is the fact that we are now teaching you how to do radio where you go and apply it is up to you.

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You're listening to Whole Sailing Inc. The only show dedicated to making you a fortune in whole sailing.

Welcome to the whole selling-eat podcast. I'm your host Chris Arnold as always excited that you're joining us today.

We have some big news. We are launching at this moment as I'm really recording this podcast, REI Radio 2.0.

So you might be asking yourself why 2.0? Well, we've been doing radio now for about a year and a half. We have learned a lot.

And you know that when you're running a program like this, most of the things that you learn come from the students, the students that are going through the process of setting up radio.

And over time, we just really kind of started to make a list, things that the students were requesting and saying, hey, it would really be cool, you know, in the future as you guys continue to grow and expand to add these new elements into radio.

So what you're going to get today is this. I am going to be sitting down with Grace Mills, who her and I hand in hand have been doing REI Radio together.

Really, I'm the one that talks about it, but Grace is actually the one that does all the fulfillment. She knows way more about the nuts and bolts of radio and all the markets than I do at this point.

She's done an exceptional job. And if you hear students rave about REI Radio, a lot of times you will hear Grace's name more than mine because she's the one that comes in and really helps the students walk through this process and get this successfully set up.

So what we want to talk about are really the new elements of REI Radio 2.0 and what you can expect to see with this new program.

But there's a few things in here that I know that you guys are going to be excited to hear whether you're the one that requested it or you've been thinking about it and wondering at what point might this adjust and shift in a way.

So we're really excited to talk about this with you. So Grace Mills, what's up? Welcome to the show. Glad to have you with me.

I'm super glad to be here. Thank you guys so much for listening. I always left to be able to hop on the podcast and just talk this out. Super happy to be here to talk about radio 2.0 with you guys.

Are you excited about REI Radio 2.0 because I know some of these ideas also came from you as you've been working with the students.

Absolutely. Yes. It's a lot of time that we've taken to collect feedback as we were testing things out. So I'm happy to share really excited to be rolling it out.

All right. So let's hop in. Let's get right down to the meat with REI Radio 2.0. What's different? What can you expect? So let's get to it.

Number one, at this point, we are building or have for students moving forward a done for you system with a media buyer.

So traditionally, right, Grace, the student would go in and negotiate with the actual radio station. Now the student can do that.

But we have a media buyer that will actually do everything for you so you don't even have to negotiate. So let's talk about this because this has come up a lot with students going, hey, I really wish that I didn't have to call the radio station myself.

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