4.9 • 1.4K Ratings
🗓️ 19 May 2021
⏱️ 29 minutes
🧾️ Download transcript
Since the launching of REI Radio over a year ago, it has helped students set up radio stations in 45 out of 50 states, enabling REI Radio to get more data to assess if the strategy works nationwide.
With the help of Grace Mills, the radio ads manager of REI Radio, she will share the learnings from the one year worth of data gathered in this episode. Grace is a visionary who took the radio to a different level with her vast understanding of what it can offer. She is famous among coaching program students, being at the frontline, helping them pick out the suited. She also takes charge in looking at all the data gathered.
In this episode, Grace will walk through the five by-products of the data gathered and analyzed that REI Radio learned so far and the fruits they see on the radio that they have not seen before.
There are more interesting data finds that Grace will talk about in this episode. Listen and learn more about radio and its potential as a marketing channel.
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| 0:00.0 | You're listening the whole selling in episode number 691 yeah, so with the lower maintenance |
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| 0:56.0 | Welcome to the wholesaling podcast. I'm your host Chris Arnold as always grateful for you guys to join us today |
| 1:02.9 | This is about to get real interesting. I am excited to talk you guys through |
| 1:08.5 | Really what this topic is going to be today |
| 1:11.4 | So we launched radio. It's been over a year ago |
| 1:15.2 | And at this point really helped students set up radio in roughly about 45 |
| 1:21.0 | Out of the 50 states |
| 1:22.7 | So the first thing I want you to hear on that which means at this point we have a lot of data |
| 1:28.1 | When we started radio the only place that we utilize it well, it was for us |
| 1:32.4 | It was obviously in the state of Texas in a large market in Dallas and you know |
| 1:37.2 | We really believed it was going to work nationwide, but the reality was we didn't have the data |
| 1:41.9 | We just had the belief that it would work. Well, we do have the data now and I am really excited to bring on grace mills |
| 1:50.0 | Who is our radio ads manager? So let me give you a background |
| 1:53.8 | She's the marketing director for my company |
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