WIP 1926: You're Making Deals But Still Broke - Here's Why (And How to Fix It)

Wholesaling Inc with Brent Daniels

Find distressed properties for pennies on the dollar and turn them for huge profits!

Real Estate, Education, Wholesale Houses, Entrepreneurship, Business News, Make Money, How To, Entrepreneur, Business, Real Estate Agent, News, Wholesaling, Houses, Cash Buyers

4.9 • 1.4K Ratings

🗓️ 9 February 2026

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

Brent Daniels and bookkeeping expert Max Emory pull back the curtain on the "profit trap" that keeps many high-volume real estate investors broke. Max explains why having a massive team often feeds the ego rather than the bank account and why 2026 is the year to be "ruthless" with expenses. From the nuances of cost segregation and 100% bonus depreciation to the "wealthy person’s cheat code" of living off debt instead of income, this episode is a masterclass in keeping more of what you make. C...

Transcript

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0:00.0	You're listening to Wholesaling Inc. episode number 1926.
0:04.8	He wrote down income minus expenses equals profit, right? And then he scratched it out.
0:12.0	He goes, this is how loser business owners look at things. He goes, and then he switched it.
0:17.7	He goes, income minus profit equals your expenses. So, and he circle profit,
0:23.7	and he goes, how much do you want to take home? That's what determines the expenses and what
0:30.6	you're going to be spending all the time. How much do you actually want to take home?
0:34.4	This is game-changing information guaranteed to raise your real estate wholesaling
0:39.0	business with actionable steps you can take immediately to navigate the ins and outs of wholesaling
0:44.3	and start making money today. Join us as we put our guests in the hot seat and dive deep
0:50.3	to dissect their strategies for success to enable you to duplicate their results. You're listening
0:55.7	to Wholesaling, Inc. The only show dedicated to making you a fortune in wholesaling.
1:03.0	For me, like, bookkeeping is truly the foundation for, like, the financial portion of your
1:09.9	business, which is like, someone I could argue, which is the majority of your business, which is like someone I could argue,
1:12.5	which is the majority of your business. Like we're all in business to make money, right? And so
1:16.1	without proper, like accurate and up-to-date bookkeeping records in place, especially for
1:20.9	real estate investors, like no matter what activity they do within real estate, without that in
1:25.2	place, they literally don't have the data at hand to make
1:29.3	those high-level decisions to grow their profitability or to grow their business, do more volume.
1:35.1	Maybe they have a little bit of data within their CRM and they can make some decisions off
1:39.1	of that. But as far as like truly getting to like a high level of business, you can't do that if you don't have the financial data in place to to have drive, you know, those decisions for your business.
1:51.0	Yeah, I'll tell you what, you know, every single week I go through it at this point and I'll have to reach out to you once after the first quarter.
1:58.8	At this point, my mom's my bookkeeper, right? Nice. Good.
	...

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