You're listening to whole-silling episode number 1212.

You know, cold calling is proactive marketing.

Yes. You do it on your own time, right?

DPC is what you call reactive marketing, which means you got to be at the ready.

So as soon as these leads come in, speed the lead, you're getting to them in 10 minutes max.

I'd say get closer to five if you can, because these people, they're in heat, they're ready to talk.

And if you get them, timing is everything.

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You're listening to whole-sailing ink.

The only show dedicated to making you a fortune in wholesaling.

The four legs of my stool are calls, text, referrals, and paperclip.

Yeah, absolutely.

And so adding that fourth layer has really been explosive this year,

because of your expertise with paperclip.

Jesse, who is an absolute pro at this on how you can go and implement paperclip in your business

if it's the right time to be able to do that.

So just starting out, what's important when you're starting out a paperclip campaign?

So the first thing you have to realize is your landing page, your website, is the most

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