Winx Health - Revolutionizing Reproductive Care: One Product at a Time

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 18 March 2025

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Women’s health should be accessible, judgment-free, and rooted in real solutions, but that hasn’t always been the case.

In this episode, I sit down with Jamie Norwood, Co-founder of Winx Health, to discuss how her brand is challenging outdated norms, improving access to essential products, and leading the charge in reproductive and vaginal health. From over-the-counter emergency contraception to at-home testing, Winx Health is redefining how women take control of their well-being.

Jamie shares the challenges of breaking into retail, the impact of misinformation on women’s health, and why proactive education is just as important as the products themselves.

Key Moments in This Episode:

✅ Why Women’s Health Needs More Transparency – Breaking down stigmas and outdated norms.

✅ The Road to Retail – What it takes to get women’s health products on store shelves.

✅ Myth-Busting & Misinformation – How confusion prevents women from getting the care they need.

✅ At-Home Testing & Telehealth – The future of accessible, judgment-free healthcare.

✅ Building a Mission-Driven Brand – Lessons in advocacy, resilience, and business growth.

Join me, Ramon Vela, for this powerful and necessary conversation with Jamie Norwood as we explore the future of women’s health!

For more on Winx Health, visit: https://hellowinx.com/

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Today’s Sponsors:

Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.

Saral - The Influencer OS: https://www.getsaral.com/demo

SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.

Transcript

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0:00.0	part of like half of what we do is education and awareness to not only destigmatize, but just to
0:06.2	also like make sure that people know the facts. Like a lot of women in our country think that
0:10.6	some of the products we sell are illegal because of the overturn of Roe v. Wade when in reality,
0:16.0	they're all legal right now. It could change. But like a lot of the work we do is responding to the current
0:21.7	political climate. And it definitely energizes us. It activates our community. Like some of the
0:26.8	biggest moments we've had as a brand have been in response to current events. And it definitely
0:33.3	motivates us to work harder.
0:50.4	Hey everyone. This is Ramon Vela, and this is another episode of the story of a brand.
0:54.7	Like always, we have an amazing guest in brand that we're going to feature on today's show. But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year. And they are
1:02.2	facing unprecedented challenges from changing consumer behavior, inflation, electioneer anxiety,
1:09.6	the cost of capital, and more.
1:11.6	However, finding an experienced knowledgeable advisor shouldn't be challenging.
1:16.6	And that's why I'm personally recommending that you reach out to Compass Rose Ventures,
1:22.6	whether you're looking for help positioning your brand and messaging,
1:26.6	diversifying your marketing portfolio,
1:29.4	preparing for retail expansion, or fine-tuning your existing retail strategy, or maybe preparing
1:35.6	your brand and financials for investors or acquisition. Simply visit compassroseventures.com,
1:43.9	that's compassroseventures.com to learn more.
1:48.7	Now, without further ado, let's get to the main event.
1:51.4	I have with me, Jamie Norwood, who is co-founder of Wink's Health.
1:57.0	Welcome to the show.
1:58.4	Thank you so much for having me.
	...

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