Ooso - A Non-Alcoholic Sparkling Tea Inspired by Natural Wine

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 21 March 2025

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What happens when two passionate entrepreneurs set out to reinvent the non-alcoholic drinking experience?

In this episode, I sit down with Oliver Spring and Sophia Racciatti, Co-Founders of Ooso, to discuss their journey of creating a sparkling tea inspired by natural wine. From late-night kitchen experiments to landing on retail shelves, they share how they built a brand that brings complexity, sophistication, and design-forward thinking to the non-alcoholic space.

Oliver and Sophia dive into the challenges of launching a beverage brand, the importance of great branding, and why consumer education is key to success in the growing non-alcoholic market.

Key Moments in This Episode:

✅ The Spark Behind Ooso – How a personal lifestyle shift led to a brand idea.

✅ From Idea to Market – The year-long journey of formulation and brand building.

✅ Retail Strategy & Challenges – What it takes to get on store shelves.

✅ Why Packaging Matters – The role of branding in consumer adoption.

✅ The Future of Non-Alcoholic Beverages – Trends shaping the category.

Join me, Ramon Vela, for this insightful and inspiring conversation with Oliver and Sophia as we explore the future of better-for-you beverages!

For more on Ooso, visit: https://drinkooso.com/

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Your support helps us bring you more content like this!

Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.

Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story

What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.

Today’s Highlighted Brand:

Goode Health: https://www.goodehealth.com/

If you have a family history of heart disease, listen up.

Now, you can reduce your risk of heart attack or stroke by simply eating more polyphenols, the powerful plant nutrients found in fruits and veggies.

Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study! Users of Goode Health had a significant improvement in heart health in just 2 weeks!

Visit goodehealth.com today and use promo code STORY30 for 30% off now!

Transcript

Click on a timestamp to play from that location

0:00.0	We knew that packaging had to work really hard for us because it was going to act as an accessory and something to get a boost of confidence for people who weren't drinking.
0:09.3	And when we think about our brand ethos, we think a lot about this phrase, be unphalachatically you.
0:15.9	And so we wanted our packaging and we wanted our product to really represent the confidence that
0:23.3	somebody should have in who they are and not feel that they needed to mask that with,
0:28.1	you know, drinking alcohol. So our kind of phrase that we think about over and over again
0:32.6	is the unapologetically you and that shows up in our packaging. It shows up in our brand ethos
0:37.7	and how we talk about the product.
0:49.5	Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand.
0:55.7	Like always, we have an amazing guest and brand that we're going to feature on today's show.
1:00.1	But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year.
1:06.5	And they are facing unprecedented challenges from changing consumer behavior, inflation, electioneer anxiety, the cost of capital, and more.
1:16.6	However, finding an experienced knowledgeable advisor shouldn't be challenging.
1:21.6	And that's why I'm personally recommending that you reach out to Compass Rose Ventures, whether you're looking for help
1:29.2	positioning your brand and messaging, diversifying your marketing portfolio, preparing for
1:35.2	retail expansion, or fine-tuning your existing retail strategy, or maybe preparing your brand
1:41.4	and financials for investors or acquisition.
1:45.1	Simply visit compass roseventures.com.
1:49.2	That's compassroseventures.com to learn more.
1:54.2	Now, without further ado, let's get to the main event.
1:57.5	I have with me two amazing co-founders and an amazing brand that we're going to dive into
2:02.6	right now. So please welcome Oliver Spring and Sophia Rashadi, who are co-founders of Ushow
2:11.7	Sparkling Tea. Welcome to the show. Thank you for having us. Well, thank you.
	...

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