Wove - The 10% Luck, 90% Preparation Rule for Going Viral

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 14 March 2025

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Jewelry isn’t just about sparkle—it’s about storytelling, sentiment, and capturing life’s most meaningful moments.

In this episode, I sit down with Simone Kendle, CEO of Wove, to discuss how this brand redefines the fine jewelry experience with custom designs, technology, and a personal touch. From engagement rings to viral moments, Simone shares how Wove is making luxury jewelry more accessible, personal, and deeply meaningful.

Simone also discusses the strategy behind Wove’s recent viral success, the importance of operational excellence, and how the brand is scaling without losing its custom-first approach.

Key Moments in This Episode:

✅ From Engagement Rings to Everyday Jewelry – How Wove expands beyond bridal.

✅ The 10% Luck, 90% Preparation Rule – The truth behind viral moments.

✅ Scaling Customization – How Wove balances handcrafted quality with technology.

✅ The Power of Personalization – Why consumers want more than off-the-shelf jewelry.

✅ Leading a Brand with Intentionality – Simone’s journey from startup marketing to CEO.

Join me, Ramon Vela, as we listen to this insightful and inspiring conversation with Simone Kendle and explore the future of custom fine jewelry!

For more on Wove, visit https://wovemade.com/

If you enjoyed this episode, please leave The Story of a Brand Showa rating and review.

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Your support helps us bring you more content like this!

Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.

Saral - The Influencer OS: https://www.getsaral.com/demo

SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.

Today’s Highlighted Brand:

Goode Health: https://www.goodehealth.com/

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Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study! Users of Goode Health had a significant improvement in heart health in just 2 weeks!

Visit goodehealth.com today and use promo code STORY30 for 30% off now!

Transcript

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0:00.0	It's literally a diamond bracelet.
0:01.9	So it's kind of hard to see from the box, even if you got the best angle of the box.
0:07.3	And so that's where like that luck factor comes in.
0:10.4	It wasn't that she just wore it to any football game.
0:13.7	She wore it to the football game, the AFC championship game, where they actually do a
0:19.0	celebratory on field moment.
0:21.9	She hugs him in just the particular way that shows the bracelet.
0:26.0	And it's right, you know, cameras just perfectly placed.
0:30.0	And the beads are even flipped the right way to you so you can read them correctly.
0:34.9	Like little stuff like that where a brand couldn't have paid for that
0:39.0	moment. Like you couldn't have orchestrated it any better. And from there, it was like, you know,
0:43.7	gangbusters. Every, every media outlet wanted to hear about us. And so again, kind of thinking about
0:48.9	what is one of those skills that I needed at that moment to know what to do, the communication
0:53.8	between the team,
0:55.2	everybody was on Slack, ready to go. I had every person on my team answering every single
1:01.2	social post that was calling it the TNT bracelet to say, go on your social, say it's woe,
1:06.8	say it's woe, say it's woe, right? And so by the next morning, I had, you know, interviews from tons of media outlet that week.
1:13.8	I was on TV in Philadelphia because Taylor's from Pennsylvania.
1:17.7	So it was very much this, like, beautiful moment for Pennsylvania.
1:21.8	And then it was time to actually tell this story and make sure that Woe didn't get lost in the story.
1:38.2	Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand.
1:43.8	Like always, we have an amazing guest and brand that we're going to feature on today's show.
	...

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