Winning the Olympics: Ilona Maher, Serena Williams, Aly Raisman 08/01/24

Squawk Pod

CNBC

Business News, Investing, Business, News

4 • 494 Ratings

🗓️ 1 August 2024

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

Women at the 2024 Olympics are celebrating their moment. Four-time gold medalist Serena Williams says technology and social media have changed the game for female athletes that have been outperforming for years. One such social media star is rugby Olympian Ilona Maher, who shares her career goals in the wake of her team’s bronze medal win. Retired gymnast and Olympic gold medalist Aly Raisman discusses the pressure in the arenas, whether she’s competing or cheering on her teammate, Simone Biles. Plus, Athleta CEO Chris Blakeslee explains the brand’s “Power of She” campaign, which celebrates women’s strength in sports–and capitalizes on their success. Catch all the Olympics events on Peacock and NBC! Serena Williams - 02:59 Ilona Maher - 06:27 Aly Raisman - 11:35 Chris Blakeslee - 20:04 In this episode: Andrew Ross Sorkin, @andrewrsorkin Cameron Costa, @CameronCostaNY

Transcript

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0:00.0	This is Squawk Pod from C and BC. We're bringing you the best of Squawk and Paris for the 2024 Olympic Games.
0:11.6	On today's episode, History Nade. Female Olympians are
0:16.0	celebrating their moment. First, why now? Women have been outperforming in
0:22.2	sports for ages.
0:23.8	So we asked the goat why this Olympics feels so different.
0:28.1	It's Serena Williams.
0:29.9	We have been playing, we have been kicking behind it, and we've been really good at it. It's technology.
0:34.0	On the rugby pitch, the U.S. women's seven team won its first ever medal and
0:39.9	scored four million dollars for its program
0:42.6	from a newly inspired fan.
0:44.8	Olympian and Tik-Toc star,
0:46.8	Alona Marr, is using social media to plan her future.
0:50.9	Especially in rugby, right?
0:51.8	We're not getting million dollar contracts. We can't think of it as a career really? We're not getting a million dollar contract.
0:53.0	We can't think of it as a career really.
0:54.0	We're not going to retire and be set.
0:56.0	And retired gymnast and six-time Olympic medalist, Ali Reisman, on the pressure of the stadium even from the stands.
1:04.0	I felt like the entire arena was rooting for the US.
1:06.0	It was really special.
1:08.0	How she's been cheering on friend and former teammate Simone Biles.
1:12.0	She's worked so hard.
1:13.0	I feel like this is the most calm and sure of herself
	...

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