Social Media at the Olympics: Evan Spiegel & Alexis Ohanian 07/31/24

Squawk Pod

CNBC

Business News, Investing, Business, News

4 • 494 Ratings

🗓️ 31 July 2024

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

This year, the Olympics have reached gender parity, according to the International Olympic Committee. Venture capitalist Alexis Ohanian, 776 founder and Reddit co-founder and former executive chairman, discusses his long-held belief in the business opportunity of women’s sports, as well as Athlos, his new womens-only track meet with the sport’s largest prize purse. He says, social media is an important ingredient in the rise of female athlete popularity. For Snap CEO Evan Spiegel, social media is key for the Olympics, too; Snap’s augmented reality lens is available through the official Olympics app, for fans in Paris for the Games. Spiegel discusses prospects for the LA 2028 Olympics, and his vision for a future of lenses, instead of screens. Tune into the Olympics on NBC for all the Games! Alexis Ohanian - 4:26 Evan Spiegel - 17:06 In this episode: Alexis Ohanian, @alexisohanian Evan Spiegel, @evanspiegel Becky Quick, @BeckyQuick Joe Kernen, @JoeSquawk Andrew Ross Sorkin, @andrewrsorkin Cameron Costa, @CameronCostaNY

Transcript

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0:00.0	This is quack pod from C and B.C. On today's episode, we're bringing you the best of
0:09.6	squawk in Paris for the 2024 Olympics.
0:13.0	First, a conversation with Reddit co-founder, venture capitalist,
0:18.0	and investor in women's sports.
0:20.0	It's Alexis O'Hanean.
0:22.0	The core phenomenon here probably came from a certain someone I'm married to, right?
0:26.7	Serena Williams is the prototype for how you can show women's sports is and can be and should be on the same level as men's why he's been invested in
0:36.1	women's sports for years. If you look at those fewer numbers even at this day more
0:40.9	Americans watch the US Open Final for the Women than the Men.
0:44.7	Ohanion's newest venture in track, plus being a girl dad in the Olympic Village, and
0:51.0	how social media is pushing athletes to new heights.
0:54.8	In the attention economy, we are fighting tooth and nail on social media to get someone to pay attention.
0:59.8	And you look at follower accounts and it tells you the story of why women athletes are so
1:03.1	compelling. Then how fans are using social media at the Olympics with SNAP CEO
1:08.4	Evans Beagle. He's rolled out AR features in the official Olympics app.
1:13.6	It's a really fun fan experience.
1:15.2	You can think of it as the modern version of the Kiskam.
1:18.0	And what he envisions for the 2028 Olympics fan experience.
1:22.6	What we've seen at Snapchat is in fact people would rather be present in the real world
1:26.9	and we think that means that people want to see the world through a lens rather than a screen.
1:31.6	I'm C. NBC producer Cameron Costa podcasting from New York and Squawk Pod from the
1:36.1	2024 Olympics begins right after this. You're listening to Squawk POD with Joe Kernan,
	...

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