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The Futur with Chris Do

Winning IRL: The Future of Retail w/ Lara Marrero | Ep 382

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9998 Ratings

🗓️ 20 September 2025

⏱️ 45 minutes

🧾️ Download transcript

Summary

Retail isn’t dead—it’s transforming. Laura Marrero, Partner and Strategy Director at Gensler, reveals why the best brands are rethinking stores as experiences, not just points of sale. We explore the “PhD” of retail—Physical, Human, Digital—and why the future is less about malls and more about destinations that build belonging. From Westfield Century City to the rise of retailtainment, Laura explains how to design spaces that people actually want to visit. Timestamps: (00:00) – Intro (02:15) – Laura Marrero’s career path (05:42) – Why retail is transforming (09:18) – Flagships, inline, and pop-ups (12:56) – The PhD of retail (16:33) – How people choose locations (20:11) – Destination retail vs. convenience (24:07) – Case study: Century City mall (28:52) – Lifestyle experiences that work (33:15) – The parking problem explained (36:44) – Retailtainment and social connection (40:12) – Scarcity, drops, and belonging (44:20) – Closing thoughts and key takeaways Check out today's guest, Lara Marrero: Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/getlara/?hl=en LinkedIn:⁠⁠⁠⁠ https://uk.linkedin.com/in/laramarrero Check out The Futur: Website: https://www.thefutur.com/ Courses: ⁠⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠⁠ Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠⁠ Podcasts: ⁠⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠⁠ Youtube:⁠⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠⁠ Check out Chris Do: Website: ⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠https://www.instagram.com/thechrisdo/⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠https://x.com/thechrisdo⁠⁠⁠⁠ TikTok:⁠⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠⁠ Threads:⁠⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠⁠ Zaap: ⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠ Clubhouse:⁠⁠⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠⁠⁠ Behance: ⁠⁠⁠https://www.behance.net/chrisdo⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

I have the opportunity to sit down with Laura, who is working at the world's largest.

0:06.0

I would say also the most successful architectural firm, Gensler, which I've been able to visit here in Los Angeles.

0:13.0

It's very impressive what they've done. Pretty much every AAA class building you're seeing in L.A.

0:18.0

as far as I can tell, is designed by Gensler. It's the go-to architectural

0:21.7

firm and it employs, I guess you guys have over 6,000 employees, which is like mind-boggling to me

0:27.4

in the revenue and the billions, right? So this is amazing and crazy. But the reason why I want to talk to

0:32.7

Laura today is because something has been happening in the retail space. We've noticed that since the, I guess, invasion of dot-com companies,

0:40.8

that people are migrating off of in-person experiences towards online experiences,

0:45.8

and it's come out of high cost, I think.

0:48.2

We're getting, I think, better selection, better price online,

0:50.9

but we're missing out of the experience.

0:52.8

And I recently revisit Third Street

0:55.2

Promenade, and it's like tumbleweeds are blowing through. There's a lot of vacancies. And some of the,

1:01.1

I guess, you would consider the retail giants, the bookends, I don't, there's a term for it,

1:07.0

I'm sure there is. They're not even there anymore. I'm a little concerned about what's

1:11.3

going on and maybe it's about time that retail spaces get a rethink. I think there was a time

1:17.2

in period, the glory days of retail and malls, but I don't know who else better to talk to about

1:22.2

this than Laura. Hi, my name is Laura Marrero and you are listening to the future.

1:32.3

Laura, welcome to the show.

1:34.2

Hey, thanks so much for having me, Chris.

1:37.0

Okay, so people might not know who you are.

1:38.7

So let's just start with the basic introduction.

...

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