All right. You can tell that we've been on a how to become a dominant listing agent theme on our podcast the last two weeks.

And guess what today's show is about? Same thing. So today we're going to be talking about win the listing every time without cutting your commission.

Welcome to Real Estate Coaching Radio, starring award-winning real estate coaches and number one international best-selling authors,

Tim and Julie Harris. This is the number one daily radio show for realtors looking for a no-b-s

authentic real-time coaching experience. What's really working in today's market, how to generate

more leads, make more money, and have more time for what you love in your life. And now your

hosts, Tim and Julie Harris. And I'm going to suggest to you, I want you to think about what I'm going to say here. If your go-to is to cut your commission, how much is that costing you per year? Not hundreds of dollars. If the average sale price in America right now is $427,000, that means what's the average commission in your market? $10,000, $12,000. And if you're cutting your commission every time by a point and you're doing, what, 10 transactions, maybe some of you are doing 20, 30 transactions per year, how much money are you losing just because you lack skills to get the commission correct? And so what we're going to be explaining to you, and hopefully you're going to really accept, is you don't have to cut your commission anymore. And you don't even, if you're a new agent, you're learning going to be a listing agent. You don't have to cut your commission at all ever. Don't make a habit of it because once you start cutting your commission, it does become a habit. And so here's the secret why. In a market where sellers are nervous about listing selling,

which is what we have right now, you are going to be in a position if you can present to the

seller why you can get the listing sold. And we're going to obviously teach you how to do that in

premier coaching, teach you how to do that in our ethical real estate professional designation,

listing presentation,

pre-listing pack, all the things, right? So when you are showing the seller what you can do to get the household in a market where getting the household isn't a lock-in, it's not guaranteed,

especially if you're dealing with expires, by the way, the idea that they're going to ask you

to cut your commission, they might still ask you

to cut your commission, but they're not going to be resolute about it because in a market where

the seller is uncertain, they're going to be more selective on who they list with, and they're going

to select the agent who they are most confident can get the house sold, not the one that's going

to give them the cheapest commission.

Remember, I told you that. You are actually in a better position now to become a listing agent than you have been in at least the last 15 years. What do you think, Julie? I think I would agree

with that. But this whole commission cutting thing, you guys have got to make the commitment to stop doing that.

Okay.

It is a bad habit.

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