Welcome to this week in marketing where I coach Jason Pantana and I help you modernize

your marketing, build your brand, and ultimately win more business.

Hey, welcome back to this week in marketing, Tom Ferry, Jason Pantana.

Today we're talking about GBP.

You know GBP, yeah, you know me, right, Google business profile.

So Jason, we have helped so many people really going back to the 2020 summit when it was

Google my business or my page.

We have migrated so many people there.

We've seen so much success, but I thought it'd be good for us to update people on maybe

the three core basics and one or two things that you're seeing that are working that are

a little more advanced for the person that maybe already has it done, but maybe start

with like the backstory.

All right, so let's just like your Google business page is wildly important.

If you are somebody who wants to get more sellers, specifically calling you to say, hey,

come list my property and so forth, you've got to take advantage of Google business and

here's why there are about 3.5 billion searches a day on Google of which 46% are looking

for something low super local.

So if you're a local business, I mean real estate or a plumber or whatever, then it really

boils down to your Google business page because you want to win on those key searches because

they're literally looking for you.

There are lots of ways to buy leads, for instance, who are looking for houses, but it is more

difficult to get leads that are actually looking for you.

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