Win Brands Group - Challenges & Opportunities in 2023

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 12 January 2023

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Kyle says, “Founders have a superpower. There's a reason they've gotten a brand to a certain size. Usually, that superpower has to do with product and product creation. Unfortunately, a lot of the CEOs and founders end up getting caught up in a lot of things that they're not good at. It's not their background, it's not their experience. And so if they're unable to invest the capital to buy a genuine expert in that area of business, let's say in wholesale, then they're really left exposed. They may get the orders because they're great salespeople. But when you get that order, then you gotta place the product, then it's gotta sell through. There's a lot to deal with.”

Today, we interview Kyle Widrick, Founder & CEO of Win Brands Group. Win is a modern holding company that specializes in buying and building brands that matter.

We discuss:

* What he’s grateful for
* Overview of Win Brands Group
* A look back to 2022 and COVID
* What brands have been through in the last few years
* A forecast of the 2023 environment for brands
* His focus on 2023 and why profit is the ultimate leverage
* The 3Ps of of wholesale and being successful in retail
* The opportunities in 2023
* A review of their portfolio including Qalo, Gravity, Love Your Mellon
* The Win Brands Group criteria for acquiring a consumer brand
* And more…

Join Ramon Vela and Kyle Widrick as we break down the inside story of Win Brands Group on The Story of a Brand.

For more on Win Brands Group, visit: https://www.winbg.com/

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.

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Transcript

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0:00.0	you know, there's folks out there that are making predictions that are a lot smarter than I am,
0:04.4	it doesn't look great. You know, we're in the middle of a storm in DDC. It looks like that storm
0:10.7	could even get a little bit worse next year from a recession standpoint here in the U.S.
0:16.9	And so, you know, we're on a boat in the storm alongside all the other DDC companies.
0:22.4	We feel fortunate that we're on a little bit bigger boat given the portfolio approach.
0:27.7	But it's tough.
0:29.0	And so every day is a battle and figuring out how to have an advantage in all three of these revenue channels becomes what we focus a lot of our time on.
0:48.8	This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products.
0:55.8	I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase.
1:01.0	So each week, I interview the founder of a consumer brand, unpack their story, their products, their mission,
1:07.2	so you can decide which products are worth buying and which brands are worth supporting.
1:15.2	Kyle says founders have a superpower. There's a reason why they've gotten a brand to a certain size.
1:22.6	Usually that superpower has to do with product or product creation. Unfortunately, a lot of CEOs and founders
1:29.4	end up getting caught up in a lot of things they're not good at. It's not their background or their
1:34.7	expertise or experience. And so if they're unable to invest the capital to buy a real expert in that
1:41.5	area of business, let's say in wholesale, then they're really left
1:45.8	exposed. They may get the orders because they're great salespeople, but when you get that order,
1:51.3	you got to place the product, then it's got to sell through, and there's a lot to deal with.
1:56.8	Today, we interview Kyle Widrick, founder and CEO of Win Brands Group.
2:01.6	Wynn is a modern holding company that specializes in buying and building brands that matter.
2:07.3	Now, we discuss so many different things in this interview, and quite frankly, I'm just going to say it.
2:12.4	If you're a founder of a brand and you only listen to one podcast, you really need to listen to this one.
	...

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