Goodbuy - Making Conscious Shopping Easier Online

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 13 January 2023

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Cara says, “there's been a fundamental shift in society, right? We now know that people are thinking differently about where their money goes. They want to have the planet in mind, or their own values in mind. They might be vegan or a woman who's thinking about like how to empower other women. Or they are from a minority community. Bottom-line, where I put my dollars matter. And this has motivated my co-founder and I, much like a lot of other millennial moms with all the spending power in their homes.”

Today, we interview Cara Oppenheimer, Co-Founder of Goodbuy. Goodbuy is a chrome browser extension and website that’s on a mission to make shopping “feel good” by making conscious shopping easier online for consumers looking to shop their values and support small businesses.

We discuss:

* What she’s grateful for
* The problems and challenges with shopping online
* Overview and origins of the brand
* Why it matters where you spend your dollars
* The shift in the online consumer mindset
* Why consumers want to feel heroic again
* There website, chrome extension, and how it all works
* How small businesses get on Goodbuy - It’s Free!
* Why all consumers should install the Goodbuy chrome extension on the computers
* And more…

Join Ramon Vela and Cara Oppenheimer as we break down the inside story of Goodbuy on The Story of a Brand.

For more on Goodbuy, visit: https://www.trygoodbuy.com/

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.

This episode is brought to you by Sendlane.

Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.

When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

Transcript

Click on a timestamp to play from that location

0:00.0	We have 180,000 businesses in our database that are across 16 different business values and owner identities that run the gamut from black owned, women owned, API owned, all the way through vegan, American made, veteran-owned, sustainable values that matter to this wide swath of humanity that we spoke about.
0:24.1	You can search directly on Goodbye and go to our shop page and visit our incredible small
0:32.0	businesses. These D to C brands you're seeing all over Instagram in one place. You can save them.
0:37.2	You can buy from them.
0:38.4	We send folks directly to their site. So think of this as this sort of beautiful,
0:43.2	beautifully designed like marketplace where you click a product and it sends you directly to this
0:47.7	humanful page, right? It sends you to that small business's website. It's like walking into a small
0:53.2	business. This is the story of a brand, a podcast that helps people learn the story behind their
1:09.4	favorite consumer products.
1:11.3	I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase.
1:16.9	So each week, I interview the founder of a consumer brand, unpack their story, their products, their mission,
1:22.7	so you can decide which products are worth buying and which brands are worth supporting.
1:30.8	Kara says, there's been a fundamental shift in society. We now know that people are thinking
1:37.5	differently about where their money goes. They want to have the planet in mind or their own
1:43.1	values in mind.
1:49.8	They might be a vegan or a woman who's thinking about how to empower other women business owners or they're from a minority community, bottom line, where I put my dollars, where people put their
1:57.2	dollars matter. And this has motivated my co-founder and I, much like a lot of other
2:03.4	millennial moms with all the spending power in their homes. Today we interview Kara Oppenheimer,
2:12.0	co-founder of Goodbye. Goodbye is a Chrome browser extension and website that's on a mission to make shopping feel good
2:20.4	by making conscious shopping easier online for consumers looking to shop their values and support small
2:27.6	businesses. We discussed so many different things in this interview, from what she's grateful for,
2:34.0	to the problems and challenges
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.