Willa’s Oat Milk - Innovative, Nutritious, and Delicious!

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 1 November 2023

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Reviews.io and Nimble.

Today, we interview Christina Dorr Drake, Co-Founder and CEO of Willa’s Oat Milk. Willa's Organic Oat Milk is on a mission to change the plant-based milk category for good and forever.

Willa's uses real, organic ingredients to create deliciously smooth oat milk.

Highlights:

* Her Gratitude Story

* What Walter Robb, former CEO of Whole Foods, saw in Willas

* How and why her Grandmother came up with Willa's Recipe

* The Willa's Mission

* Why some other brands aren't as healthy as they claim, and why Willa's is different

* Lesson: Taking the risk of being the first

* Not just an alternative to milk but something nutritious

* Why their chocolate milk is so good, how they honor the single source Peruvian cacao, how they work with indigenous
farmers, and why that is so important

* Building a brand that lives its values, is congruent with its values, and can sustain itself.

* Challenges, pandemic, being omnichannel, and how that helps

* What trust means to Willa's

* The Innovation Christina is Seeing from Smaller Brands

* Review of the recipe and main products

* Innovation is an opportunity to include partners in the ideation process

Join Ramon Vela and Christina Dorr Drake as we break down the inside story of Willa’s on The Story of a Brand.

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Transcript

Click on a timestamp to play from that location

0:00.0	It definitely wasn't easy to figure out how to make oat milk the way we did at scale.
0:05.0	And using my grandmother's recipe at scale, you know, there were folks who told us in the early
0:08.7	days that we needed to add preservatives and things like that.
0:11.4	And we were adamant that we didn't want to add anything like that if we didn't have to.
0:15.8	And so sometimes, you know, I think as an entrepreneur, you're sort of walking this line between,
0:21.4	all right, I'm comfortable taking the risks and being the first and believing that there's got
0:26.4	to be a better way to do it.
0:27.7	But knowing that, you know, that that is probably the harder way. Today we interview Christina Dorey, co-founder and CEO of Willis Oat Milk.
0:47.3	Willis Organic Oat Milk is on a mission to change the plant-based milk category for good and forever. Willis uses real organic ingredients
0:58.0	to create delicious, smooth oat milk. In this interview, we talk about her gratitude story,
1:02.8	which includes Walter, former CEO of Whole Foods, how and why her grandmother came up with
1:08.5	the Willis recipe, their mission, and why some other brands aren't as healthy as they claim, and why her grandmother came up with the Willis recipe, their mission, and why some other brands
1:12.1	aren't as healthy as they claim and why Willis is different. She also talks about entrepreneurial
1:17.9	lessons around taking the risk of being first to innovate in a particular category. And
1:24.1	Willis is not just an alternative to milk, but something that is very nutritious.
1:29.0	She also talks about their chocolate milk and why it's so good and how they honor the single source
1:33.9	Peruvian cacao, how they work with indigenous farmers and why that is so important.
1:39.8	We talk about building the brandwood values.
1:42.3	We talk about the challenges and the pandemics, about being on the channel and how that helps.
1:47.3	What trust means to Willa, her new We funder initiative.
1:51.5	We go into that, which is extremely exciting.
1:53.5	We're going to have a link to that as well.
	...

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