Saint Art - Clothes that Maximize Expression, Minimize Impact

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 7 November 2023

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by WAIR and Tidio.

Today, we interviewed Caroline Gogolak, Founder and CEO of Saint Art. Saint Art is New Your Street Style for everyone.

This new form of American sportswear is easy, effortless, and luxe by addressing the cadence of our everyday. The collection reads as a juxtaposition - masculine and feminine, romantic and sporty.

Highlights:

* Her Gratitude Story

* What she learned from ballet and how it helped shape the person she is today

* Being obsessed with clothes and how they make you feel and look

* She sets aside ballet, finds a new identity, and realizes that she loves to sell clothes

* Faced with either an MBA or Entrepreneurship, she chose to found Carbon38, and what she learned
from that experience

* Her time at SoulCycle: what she learned, such as how to focus on operations and managing a more significant business

* Finding time during COVID to start thinking about ideas and deciding to jump back into entrepreneurship again with her newfound knowledge and, most importantly, jump back into fashion

* The ethos of Saint Art and the new of American sportswear

* What is the promise of the brand

* How operational efficiencies allow Saint Art to compete on a fast fashion level but with much less risk and more sustainable

* Review of designs and line

* Advice for founders

Join Ramon Vela and Caroline Gogolak as we break down the inside story of Saint Art on The Story of a Brand.

For more on Saint Art, visit: https://saintartnewyork.com/

Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player.

Today’s Sponsors:

WAIR - A Recommended Tool for Apparel Brands: https://www.getwair.com/

This sizing experience IS the difference for shoppers who find a brand that utilizes WAIR to communicate sizing for them. Now, with just a few simple questions, customers have an accurate recommendation based on their unique body shape to support them throughout their shopping session. The stats don't lie. Most brands will see an immediate increase in conversions upon installation.

To provide this service to your shoppers, visit WAIR and request a demo.

Tidio - Customer Success Tool for Shopify Brands: http://www.tidio.com/story

My listeners can start using Tidio AI chatbots for free and upgrade at any time with an exclusive 20% discount. See how Tidio helps your store grow. Visit my unique link.

SARAL - Your Influencer Assistant Tool for Brands: http://storybrandoffer.com/

Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link to receive the offer.

Transcript

Click on a timestamp to play from that location

0:00.0	A lot of the female only apparel stores just seemed very too, too girly to an extent.
0:06.1	And I kind of like the more cool street style vibe that I think we're delivering with Saint Art.
0:12.8	And then also making sure that we're delivering on really high quality and fabrics.
0:18.5	A lot of our fabrics, I didn't want us to have to dry clean them so that you
0:22.1	could just put them in the washing machine, let them air dry. And so that's really the province of
0:27.5	the brand. And it was also really important for me to create a price point that wasn't ultra
0:32.9	high fashion. So our price points that's at the lower end of the contemporary fashion range. And I saw
0:41.7	some other brands that came to market in the U.S. that had a similar price point. And I always thought
0:48.0	it was like such a genius price point. So pricing and that strategy was really important to me,
0:53.0	but also delivering on a high-quality
0:55.5	product that you could wear and it would always keep its shape and always keep its form.
1:16.6	Today we interview Carolyn Golgallack, founder and CEO of Saint Art. St. Art is New York Street style for everyone.
1:19.6	This new form of American sportswear is easy, effortless, and luxe by addressing the cadence of our every day. The collection reads as a juxtaposition,
1:31.3	from masculine to feminine, romantic, and sporty. In this interview, we go over her gratitude story,
1:38.6	what she learned from ballet and how it helped shape the person that she is today. Being obsessed with clothes and how they make
1:45.6	you look and feel, she also talks about how she set aside ballet to find a new identity
1:50.8	and realize that she loves to sell clothes. Then she was at a turning point or a fork in the road
1:57.8	when she faced with either an MBA or entrepreneurship decision.
2:03.5	She chose to found Carbon 38 and what she learned from that experience.
2:08.2	We also talk about her time at Soul Cycle on which she learned and how she learned to focus
2:12.8	on operations and managing a more significant business.
2:16.9	Then we talk about her time during COVID and how it started her thinking about ideas and
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.