Vdriven - Cash is the Lifeblood of a CPG Brand

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 19 October 2023

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Vdriven, Tidio, and SARAL.

Today, we interview Luke Abbott, Founder and CEO of Vdriven. Vdriven is a CPG agency dedicated to helping forward-thinking leaders in the natural food space realize their potential and accelerate their growth.

Their mission is to democratize the natural industry by coming alongside you, providing guidance and support as you navigate the complex retail landscape.

Highlights:

* His Gratitude Story

* Story: why encouragement is the biggest gift you can give

* Why it’s hard to see clearly when you’re stressed and anxious

* Advice Luke would give to someone struggling

* Welcome fear and then let it pass and why fear is not the enemy

* Advice: understanding your financials is crucial

* How he bought a 30 million dollar company using the law of attraction

* Lesson: commit to something and be true to your values

* Lesson: using mentorship and coaching to help you scale your brand

* Why you should hire people who are smarter than you are

* Challenges in the market and solutions

* Priority: focus on financials, cash position, and COGS

* Solution: focus on where you spend money and be open to doing things differently

* Is now a good time to start a CPG brand?

* The Emerging Brand as Hypothesis strategy

* How Vdriven helps brand, their free masterclasses, and ideal client

* Parting words: don’t be afraid to ask for help

* And so much more…

Join Ramon Vela and Luke Abbott as we break down the inside story of Vdriven on The Story of a Brand.

For more on Vdriven, visit: https://www.vdriven.com/

Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player.

Today’s Sponsors:

VDriven - A Partner to CPG brands:
https://www.vdriven.com/

Are unauthorized distributor deductions hurting your bottom line and cash flow? Over the last three years, Vdriven recovered over $1 million in erroneous deductions from distributors. Vdriven supports brands with an array of services to accelerate sustainable growth, including deduction management. Use the link above to learn more and schedule a call.

Tidio - Customer Success Tool for Shopify Brands: http://www.tidio.com/story

My listeners can start using Tidio AI chatbots for free and upgrade at any time with an exclusive 20% discount. See how Tidio helps your store grow. Visit my special link.

SARAL - Your Influencer Assistant Tool for Brands: http://storybrandoffer.com/

Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my special link.

Transcript

Click on a timestamp to play from that location

0:00.0	the person I was speaking to earlier today is going to be selling to their co-manufacture,
0:05.9	a good percentage of their company. And how beautiful is that? Now, instead of having this
0:11.2	co-manufacturer who's like a vendor of yours and earning margin on you, now you're a line,
0:16.2	you're one entity, right? And co-manufacture has been so hard for so many CPG companies since COVID. Isn't that a beautiful thing? This company manufacturer also is well capitalized as they be able to support you. This was not a path this person was looking at before. But as you start to understand cash and like, okay, this is running out. And it's either like my purpose and this dream maybe doesn't succeed this time or
0:38.3	maybe I make some light adjustments or maybe some major adjustments and this whole thing continues.
0:43.4	People often make the choice of how to make this thing continue in a way that it'll be
0:46.6	sustainable. So cash is the life flood. And we all know this. For those of us have been through
0:52.2	not having cash, you quickly realize that
0:54.5	cash is everything in running a company. Without cash, there is nothing.
0:57.5	Today we interview Luke Abbott, founder and CEO of V-Driven.
1:12.0	V-Driven is a CPG agency dedicated to helping forward-thinking leaders in the natural food space realize their potential and accelerate their growth.
1:21.0	Their mission is to democratize the natural industry by coming alongside you, providing guidance and support as you navigate the complex retail landscape.
1:31.3	In this interview, it is full of CPG entrepreneurial wisdom.
1:37.3	We talk about why encouragement is the biggest gift you can give, why it's so hard to see clearly when you're stressed out and anxious. What advice
1:45.6	would Luke give to someone struggling right now and why you should welcome fear and let it pass
1:51.5	and why fear is not the enemy? We focus on understanding your financials and why it's so crucial,
1:57.7	a story about how he bought a $30 million company using the law of attraction.
2:02.7	We also talk about committing to something and being true to your values.
2:07.3	While using mentorship and coaching can help you scale your brand.
2:11.5	Why you should hire people who are smarter than you.
2:15.4	We go through a number of the challenges in the marketplace in the marketplace
2:19.2	right now and the solutions. We talk about focusing on financials, cash position, and cogs. We focus
	...

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