So it's just like a blue sky meeting, but I don't see that as a reason to not like bring

it to not actually like think up like good ideas that could actually work.

And so I always like to start with like what's the thing that's on everyone's mind right

now like culturally what's at the top of the culture right now Kevin just like what's

the what would you say in that situation fashion no friends no food so specifically

right now it's chunky soup and student loan forgiveness.

Oh chunky soup.

The soup that made it okay for gave suit back to men essentially after like it was

primarily like man's thing and then it was taken away from us for a really long time

and then it was returned to us by by chunky soup.

Student loan forgiveness everyone's talking about college right now everyone's in a very

college mindset.

So as when as we're developing new products we take these different influences what do

we come up with Mike's chunky hard.

The Mike's hard you love and Mike's for and there's a Mike's harder version of course

and so there's Mike's chunkier harder as well.

It's Mike's hard but it's also full of pieces of fruit.

Boba yes.

Boba is a very popular thing right now.

Rich kids love Boba.

Yeah and not like it's not like chunky soup ingredients is not like potatoes or whatever

it is sweet potatoes.

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