will.i.am on AI — and the future of creativity
ReThinking
TED
4.7 • 626 Ratings
🗓️ 12 March 2024
⏱️ 37 minutes
🧾️ Download transcript
Summary
You may know will.i.am as the seven-time Grammy Award-winning singer, songwriter, producer, and frontman of The Black Eyed Peas. But his interests beyond music have also taken him down a surprising and creative path — from serving as the director of creative innovation at Intel, to becoming the first artist to stream a song from the surface of Mars, to hosting the first radio show with an AI co-host. Adam asks about will.i.am’s creative process and digs into how he turns his expansive ideas into reality. will.i.am also shares his hopes and fears about the future of technology and entertainment, and the two debate what AI can and can’t do for human creativity.
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Transcript
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| 0:00.0 | Claire worked in the marketing department for an up-and-coming artisan bakery. |
| 0:05.0 | Unfortunately, the artisan bakery in question was so up-and-coming. |
| 0:10.0 | Nobody actually knew it existed. |
| 0:13.0 | But then she had the really good idea to use Canva to create a business plan. |
| 0:18.0 | It looked good, really, really good. Their investors thought so too. |
| 0:23.7 | And now their hotcakes are selling like, well, exactly. Thanks, Canber. This is an ad by |
| 0:31.5 | better help. Did I talk too much? I should have handled that better. Why can't I just let it go? |
| 0:35.9 | Why did I do that? I wish I would stop overthinking so much. |
| 0:38.8 | Oh, why did I do that? |
| 0:40.8 | Take a breath. |
| 0:41.9 | You're not alone. |
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| 1:01.8 | Michael Lewis here. My bestselling book The Big Short tells the story of the buildup and burst of the U.S. housing market back in 2008. A decade ago, the Big Short was |
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| 1:29.1 | ever been. Get the big short now at Pushkin.fm slash audiobooks, or wherever audiobooks are sold. |
| 1:41.7 | Hey, everyone, it's Adam Grant. Welcome back to Rethinking, my podcast on The Science of What Makes Us Tick with the TED Audio Collective. |
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