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Marketing School - Digital Marketing and Online Marketing Tips

Will diversity, equity, and inclusion make you rich?, You are the media now, and How TikTok comments pushed Converse to bring back discontinued sneakers

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 23 July 2024

⏱️ 18 minutes

🧾️ Download transcript

Summary

In episode #2784, we reference a study by McKinsey in 2015 that claimed a link between profits and executive diversity. We also discuss founders creating their own media channels and the influence of social media on brands. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Will diversity, equity, and inclusion make you rich? (09:59) You are the media now (13:25) How TikTok comments pushed Converse to bring back discontinued sneakers (17:27) That’s it for today! Don’t forget to rate, review, and subscribe!  Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0

The question is, will diversity actually make you rich?

0:03.7

And when we talk about diversity, we talk about diversity in terms of a

0:06.7

context of a company. And this is from Chumath Pali Hepatio.

0:09.7

And this actually comes from Wall Street Journal. So I don't know if you know this, but there's a study done in 2015 that everyone cites from

0:15.4

McKinsey where it declared that it had found a link between profits and executive, racial,

0:20.8

and gender diversity.

0:22.0

It was a breakthrough, right?

0:23.4

The research was used by investors.

0:24.8

You're saying not diversity in your money.

0:26.9

You're talking about diversity.

0:28.1

D. E. I thought you meant diversity is like owning multiple.

0:31.7

It was like, no, Bill Gates would have been richer if he just kept his

0:34.8

Microsoft shares. So anyway will diversity make you rich? So the question here is okay

0:39.3

Mackenzie declared in 2015 and I found a link between profits and executive racial and gender

0:43.2

diversity. It was a breakthrough. The research was used by investors, lobbyists, and

0:47.5

regulators to push for more women and minority groups on boards and to justify

0:51.0

investing in companies that appointed them, which we've seen in the last couple years, right?

0:54.0

Now, since 2015, the approach has been tested in the fire of the marketplace and failed.

1:00.0

Academics have tried to repeat McKinsey's findings and failed,

1:02.8

concluding that there is no link between profitability

1:05.3

and executive diversity.

1:06.7

And the methodology of McKinsey's early studies,

...

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