Will AI Replace Health Coaches? Why the Future Needs Human Practitioners | Ep 371
The Funk'tional Nutrition Podcast
Erin Holt
4.9 • 759 Ratings
🗓️ 5 August 2025
⏱️ 45 minutes
🧾️ Download transcript
Summary
Is AI coming for your job? Erin tackles this pressing question head-on in a thought-provoking episode designed to help you navigate the rise of AI with clarity and confidence. Instead of reacting from fear, you'll learn how to lean into what makes your work truly irreplaceable (like your presence, intuition, clinical insight, and the ability to facilitate real transformation!)
Erin breaks down how buyer behavior has evolved, why information alone no longer sells, and what this means for those building programs, writing content, or delivering client services. Surface-level strategies just won’t cut it anymore.
Whether you’re just starting your practice or leading a growing team, this episode will re-ground you in the skills and mindset needed to thrive and stand out in an increasingly noisy and AI-influenced space.
In this episode:
- How consumer behavior has shifted toward craving transformation over info-packed courses
- The 4 essential focus areas you must make to futureproof your business and stay relevant in the age of AI
- How overreliance on AI can damage the reputation of functional medicine if misused for lab analysis and protocols
- Erin’s tips and tricks on designing experiences that are rooted in your own voice, values, and client success stories
- Why presence, intuition, and clinical mentorship are irreplaceable in delivering care that changes lives
Join Erin’s Masterclass on August 14th for just $77! How to Turn 1:1 Client Wins into a Scalable Group Program
Applications are now open for the fall 2025 cohort of Funk’tional Nutrition Academy.
Transcript
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| 0:00.0 | depth of skill is the new edge. You have to actually be good at what you do, not just surface |
| 0:08.1 | level stuff, not just good at marketing, not just good at content creation, not just good at |
| 0:14.9 | getting people's attention, but also the ability to go deeper than that. |
| 0:21.1 | A deep understanding of who your customer is, what their needs are, who is your client base. |
| 0:30.3 | You need to understand what they're going through. |
| 0:32.6 | You have to understand what they're experiencing. |
| 0:35.8 | You have to understand why. |
| 0:40.1 | And you have to know how to help. |
| 0:44.5 | Welcome to the functional nutrition podcast, spell it with a K, because we do things a little differently around here. I'm your host, Erin Holt, and I've got 15 years of clinical experience |
| 0:49.1 | as a functional nutritionist and mindset coach, creating a new model that I call |
| 0:53.3 | intuitive functional medicine, |
| 0:55.1 | where we combine root cause medicine with the innate intelligence of your body. |
| 0:59.6 | This is where science meets self-trust. |
| 1:02.3 | Your body already knows how to heal, and this show is going to show you how. |
| 1:06.7 | If you're looking for new ways of thinking about your health, be sure to follow and share with a friend because you never know whose life you might change. |
| 1:14.7 | Hello, my friends. Today I've got sort of a different episode for you today. I'm even recording it in a different place. I'm not in my office. I am in my bedroom, in my lakehouse, recording to you, talking to you from my bed. So if the audio is a little different, that's why. |
| 1:27.9 | I actually referenced this topic just last week on last week's show. And when I did that, |
| 1:32.5 | I had no intention of recording a whole ass podcast about it for today. But a lot of different |
| 1:38.8 | things happened. And I had a lot of conversations which kind of led me to this podcast, |
| 1:43.7 | which is addressing the |
| 1:45.3 | question, will AI replace functional practitioners? So this show is definitely geared more |
| 1:52.9 | toward my business owners, my practitioners. As always, there's gems in here for everyone. |
... |
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