Wildling - Embracing Holistic Beauty with Wildling

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 4 June 2024

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this insightful episode, host Ramon Vela engages with founders Jill Munson, Britta Plug, and Gianna De La Torre of Wildling, a pioneering holistic beauty brand, to explore the myriad facets of their brand.

We discussed gratitude, customer testimonials, exciting new product launches, and Wildling’s dedication to creating beauty rituals that nurture skin and emotional well-being through ancient practices and natural ingredients.

Key Highlights:

* The founders share heartfelt stories of positive customer feedback.

* Emphasis on the significance of building strong customer relationships and community.

* Introducing innovative products such as the Starnectar Jelly Cleanser and Moonbounce Plumping Moisturizer.

* Detailed discussion on the use of natural ingredients and the influence of astrology in product formulation.

* Exploration of facial Gua Sha tools and their benefits.

* Incorporation of moonstone crystals and a reflexology spoon for enhanced facial massage techniques.

* Availability of webinars and tutorials to help users understand facial maps and body points.

* Promotion of a holistic self-care approach through guided practices.

* Focus on plant-based ingredients like Sea Fennel and Bio Retinol.

* Importance of customer feedback in refining and developing products.

* Commitment to supporting the skin’s microbiome and integrity.

* Addressing conditions like Rosacea and Eczema with gentle, non-disruptive products.

* Preference for whole plant extracts over essential oils to prevent skin sensitization.

* And more!

Tune in to discover how Wildling is revolutionizing the beauty industry with its holistic approach, ancient wisdom, and commitment to natural ingredients.

Whether you’re a skincare enthusiast or seeking a deeper connection with your self-care rituals, this episode offers valuable insights and inspiration.

For more on Wildling, visit: https://wildling.com/

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Today’s Sponsors:

Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/

Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.

Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Transcript

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0:00.0	really the three of us came together truly out of this desire to share a more holistic practice.
0:07.3	As Britta mentioned, I'm an acupuncturist. She's a holistic ascetician.
0:12.1	Jill has the chops in product development and is also an herbalist. So it's all very nature-based,
0:18.4	holistic-based. We're really born out of a healing practice.
0:23.3	And one of the inspiring, motivating forces for each of us was, like, living in metropolitan
0:30.1	areas like New York and Los Angeles. There are so many people who kind of like opt for
0:35.5	injectables as they've become the norm for anti-aging.
0:40.5	And we really wanted to offer an alternative modality that was tried, attested over really, like, centuries and eons that really works.
1:02.5	Hey everyone. This is Ramon Bella.
1:03.5	And this is another episode of the story of a brand.
1:06.7	Like always, we have an amazing guest and brand that we're going to feature on today's show.
1:14.8	But before I do, I have a brief announcement or actually a shoutout.
1:19.2	I want to give my main sponsor Compass Rose a special shoutout.
1:26.0	Compass Rose is an advisory firm that is supporting me throughout 2024 and I just couldn't be more grateful for their support.
1:28.0	As a matter of fact, I wouldn't be able to do the show without them. But the most important thing I want to mention is why.
1:34.0	Why I've chosen them as a partner. I've connected with so many founders who tell me of the
1:38.5	challenges that brands are facing, like cash being more expensive, customer acquisition
1:43.3	be more complicated and so on.
1:45.5	Bottom line, it's just critical today in this market to professionalize your operations.
1:52.5	And for that, you need an operation-minded advisor with vast real-world experience.
1:58.6	And that's where Compass Rose comes in. Rose Hamilton, the founder of Compass
2:03.5	Rose, has helped brands and retailers like Vitamin Shop, Best Buy, NutriFault, Pet360, Ann Taylor, Chico's,
	...

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